Apple will no longer consider the shift of the European center of gravity to China
According to a report from UBS analysts, Apple is slowing down the pace of opening retail stores in Europe, and continues to increase the speed of opening retail stores in China. UBS said that Apple has set a limit for the number of retail stores in Europe - France, Germany, Italy and Spain, on average, opened 20 retail stores in each country. According to the report, Apple is seeking to develop in a market with a relatively low iPhone penetration rate.
France is the only country in the four countries where the number of retail stores reaches 20, and almost all of the retail stores are in big cities in France, indicating that Apple’s goal is urban areas.
The chart above shows the time of first opening of the store and the number of retail outlets. It can be clearly seen that the number of retail stores in the four European countries is less than 20.
Apple is currently facing a difficult market share in the Chinese market. In order to increase market share and launch more competitive products, on the one hand, Apple also intends to accelerate the pace of opening retail stores in China, hoping to drive sales of its products. .
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