China's brand TV shipments surpassed South Korea for the first time this year
Recently, forecast data released by Sigmaintell, a third-party data monitoring agency, shows that in 2016 China's brand (China's six brands + Leshi) color TV shipments will reach 83.6 million units, an increase of 15% over 2015, and the scale will increase. Ten million units, for the first time in history, surpassed Korean brands, ranking first in global sales.
On the contrary, due to the lack of growth in overseas markets, Korean brands have some difficulties in opening up the market. In 2016, shipments are expected to decline by about 3%. It is worth noting that although China's domestic market still has growth, competition is fierce, and many emerging countries and regions overseas are still in the period of popularization of LCD TVs.
It is understood that most domestic companies including TV companies have forecasted that the domestic color TV market is basically in a steady growth phase in recent years, and this year's large growth in the domestic market can be described as unexpected. Quzhi Consulting expects that in 2016, China's six brands and LeTV will have shipped about 51.2 million units in the domestic market, a year-on-year increase of 12.5%.
For the reasons for the rapid growth of the domestic color TV market, Qunzhi Consulting stated that, on the one hand, the popularity period of LCD TVs in China was basically between 2008 and 2013. At that time, the government used the three major policies of home appliances to the countryside to exchange new energy-saving subsidies to promote consumers to replace CRT TVs. In 6 years, the Chinese market has fully entered the LCD TV replacement cycle. In addition, the reporter learned that the price of the upstream panel had been sluggish, and it also provided protection for the impulse of TV companies.
This is a landmark event. According to Li Yaqin, deputy general manager of Qunzhi Consulting, China's color TV brand shipments reached the number one in the world. On the one hand, it benefited from the global market growth of 3% to 4%, especially emerging countries such as India, Indonesia and other populous countries. It is in the cycle of changing the CRT TV to the LCD TV; on the other hand, it is occupying the market share left behind by the decline of the Japanese brand.
The growth rate of overseas markets is much higher than that of the domestic market. Data released by Qianjin.com shows that from January to October 2016, China’s TV exports (including OEM and OEM) totaled 68.18 million units, a year-on-year increase of 14.55%; According to China Brand TV, Quzhi Consulting expects to reach 32.4 million units in 2016, a year-on-year increase of 19%.
After many years of price wars, there have been six TV giants in the country. In the meantime, LeTV and other Internet companies have also joined this fierce competition. This together promotes that Chinese brand TVs are expected to officially exceed Korean brands in 2016 and become global shipments. The largest regional brand. However, behind this rapid growth, China's color TV companies also face many challenges.
The panel accounts for 60%~70% of the TV cost, but in fact the panel market fluctuates greatly. In the long term, how to ensure the stability of the panel's strategic resources is also a challenge. In addition to the game in each regional market, the competition between resources is also very important. Li Yaqin said that recently Hisense and TCL have announced their strategic cooperation in the panel area based on this consideration.
At the same time, the high-end brand area of ​​color TV is still occupied by Japanese and Korean brands, and the competitive advantage of domestic brands depends more on price advantage. The data of Qianzhun.com also shows the insufficiency of color TV enterprises in the overseas market. From January to October 2016, the average price of China's TV exports has been falling year-on-year. In October 2016, the average price of China's TV exports was US$149.2 per unit, compared with US$177.07 per unit in the same period last year, and the price dropped by 15.74% year-on-year.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
On the contrary, due to the lack of growth in overseas markets, Korean brands have some difficulties in opening up the market. In 2016, shipments are expected to decline by about 3%. It is worth noting that although China's domestic market still has growth, competition is fierce, and many emerging countries and regions overseas are still in the period of popularization of LCD TVs.
It is understood that most domestic companies including TV companies have forecasted that the domestic color TV market is basically in a steady growth phase in recent years, and this year's large growth in the domestic market can be described as unexpected. Quzhi Consulting expects that in 2016, China's six brands and LeTV will have shipped about 51.2 million units in the domestic market, a year-on-year increase of 12.5%.
For the reasons for the rapid growth of the domestic color TV market, Qunzhi Consulting stated that, on the one hand, the popularity period of LCD TVs in China was basically between 2008 and 2013. At that time, the government used the three major policies of home appliances to the countryside to exchange new energy-saving subsidies to promote consumers to replace CRT TVs. In 6 years, the Chinese market has fully entered the LCD TV replacement cycle. In addition, the reporter learned that the price of the upstream panel had been sluggish, and it also provided protection for the impulse of TV companies.
This is a landmark event. According to Li Yaqin, deputy general manager of Qunzhi Consulting, China's color TV brand shipments reached the number one in the world. On the one hand, it benefited from the global market growth of 3% to 4%, especially emerging countries such as India, Indonesia and other populous countries. It is in the cycle of changing the CRT TV to the LCD TV; on the other hand, it is occupying the market share left behind by the decline of the Japanese brand.
The growth rate of overseas markets is much higher than that of the domestic market. Data released by Qianjin.com shows that from January to October 2016, China’s TV exports (including OEM and OEM) totaled 68.18 million units, a year-on-year increase of 14.55%; According to China Brand TV, Quzhi Consulting expects to reach 32.4 million units in 2016, a year-on-year increase of 19%.
After many years of price wars, there have been six TV giants in the country. In the meantime, LeTV and other Internet companies have also joined this fierce competition. This together promotes that Chinese brand TVs are expected to officially exceed Korean brands in 2016 and become global shipments. The largest regional brand. However, behind this rapid growth, China's color TV companies also face many challenges.
The panel accounts for 60%~70% of the TV cost, but in fact the panel market fluctuates greatly. In the long term, how to ensure the stability of the panel's strategic resources is also a challenge. In addition to the game in each regional market, the competition between resources is also very important. Li Yaqin said that recently Hisense and TCL have announced their strategic cooperation in the panel area based on this consideration.
At the same time, the high-end brand area of ​​color TV is still occupied by Japanese and Korean brands, and the competitive advantage of domestic brands depends more on price advantage. The data of Qianzhun.com also shows the insufficiency of color TV enterprises in the overseas market. From January to October 2016, the average price of China's TV exports has been falling year-on-year. In October 2016, the average price of China's TV exports was US$149.2 per unit, compared with US$177.07 per unit in the same period last year, and the price dropped by 15.74% year-on-year.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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