Global demand for 4K TV set-top boxes has doubled. Why is China an exception?
Nowadays, there are more and more 4K TVs, and even 8K technology has appeared. However, it is not easy for users to really want to get a 4K experience. In addition to the terminal to support 4K, the content is also 4K high-definition content.
At this stage, worldwide, there is a certain demand for 4K set-top boxes, which is also one of the necessary hardware to watch 4K TVs.
Recently, ABI Research, a well-known market adjustment agency in the United States, issued a research report on 4K ultra-high-definition set-top boxes. The report shows that by the end of 2016, the demand for 4K TV set-top boxes will increase exponentially.
The report shows that in 2015, the global market share of 4K ultra high definition set-top boxes was about 2 million units, and it is estimated that by the end of 2016, the market share of 4K set-top boxes will reach 7 million units. Even at the end of 2021, this number will increase by 46%, or about 10.22 million units.
The research report also pointed out that the market share of traditional 1080P full HD set-top boxes is gradually declining. However, it is worth noting that as early as 2010, China has successfully surpassed the United States to become the world's largest set-top box market.
ABI Research believes that there are great prospects for development in the future is 4K ultra-high-definition set-top boxes. As the technology continues to mature, 4K set-top boxes supporting HDR technology will be more favored by the market. Moreover, Canada, Russia and other countries have already conducted 4K ultra high-definition television pilots abroad.
However, in the view of Nail Technology, there is a special case in the Chinese market, and the development of domestic 4K TV programs is still slow. On the one hand, due to changes in policies and user needs, set-top boxes are generally considered to be a transitional product in China, leading to the development of set-top boxes. There was no smooth TV.
In addition, although TV companies mostly started to launch 4K TVs, the content lag is still prominent. Most of the current 4K content needs to be introduced, or joint shooting with a film and television company with 4K shooting capabilities, such as excellent friends Pollock and Sony jointly shoot content, or 2K content into 4K content, is currently the most used program in the country, same Belonging to the transition period, did not get a real 4K experience.
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