Google/Facebook's VR strategy clarifies that Apple cuts in from iOS?
Although the three VR helmets are generally considered to be HTC Vive, Oculus Rift, and PSVR, what are the most important VR plans for the three major technology companies? It is estimated that everyone's guesses should not be very different. First of all, it must be Facebook. Recall that in 2014, it took out 2 billion US dollars to acquire Oculus. It is a big stir in the scientific and technological world. This move should be a historic moment for virtual reality. It is a giant. It’s on top. And then a lot of technology predators have been involved in VR, so that virtual reality really blows a hot air. Secondly, the high-profile Google has also attracted a lot of attention. The I/O Developers Conference held last week, Google’s daydream platform finally unveiled its mysterious veil. It is a new program for Android virtual reality technology that provides tooling software support for developers to build games and applications, and further links with existing virtual reality tools Unity and Unreal. In the end, it is still a good idea to be a smartphone ace apple. Although Apple has already announced its involvement in VR, so far, there are no substantive plans and products. How do you play VR?
Before, many media speculated that Apple might launch a head-mounted device, and even a similar picture leaked out, but in fact, Apple did not specifically explain its secret plan to the outside world. Of course, on the one hand, Apple may still be in the process of research and development. On the other hand, it may still be testing the market. What type of VR products can suit Apple's compulsion and identity, and meet the real needs of users. Therefore, although Apple has not given the public a homework list like Facebook and Google, Apple’s consistent rigor and innovation in technology definitely has its own unique insights into VR. After all, VR is a new field that is also related to Apple. "face".
Foreign media reported that Indian Bollywood actor Emraan Hashi saw TIm Cook, Apple CEO, who visited India this week. He hinted on Twitter that Apple's virtual reality products are coming soon. Will this upcoming time point be announced at Apple's WWDC conference next month? If it is true, what kind of form is it?
Facebook's VR strategy is: locking high-end VR players
From Facebook's strategy, as a high-end VR device brand has been successfully launched, and a part of high-end VR players have been accumulated, Facebook has tried its best to lock more high-end VR players before the VR outbreak. The ideal mode is to allow Oculus to provide cores. The SDK/API controls the distribution and content of VR, which yields huge economic benefits. The app store is primarily aimed at consumers, which is part of the profitability of the VR ecosystem, and the ultimate lock on the Oculus platform is the SDK and API.
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