Hisense's "best-cost-curved surface TV" looks like?
On July 28th, Hisense Electric released a new 55-inch 4K quantum dot-curved ULCD LCD TV in Guangzhou. The price is below RMB 10,000, and it competes with Korean Samsung and LG for high-end TV market.
Cain Jianwei, Deputy General Manager of Hisense Electric Co., Ltd., said that Hisense will use quantum dot technology, 4K ultra-high-definition technology, 4000R gold curvature panel and other top-tier product configurations in this new 55-inch ULED, which is worth less than 10,000 yuan. It aims to create high-definition products. Market popularity storm.
Cao Jianwei said that Hisense’s new ULED product has several unique selling points compared with the 55-inch kingpin television at the same price on the market. First, quantum dot technology is adopted to enhance the picture quality; second, ULED backlight partition technology is used. The third is the use of 14-core speed decoding chip, and the use of Hisense VIDAA3 intelligent system, there is a wealth of online video, large-screen games, quality courses and direct purchase of overseas goods and other resources.
In mid-July, Samsung SUHD surface also broke ten thousand yuan. The mainstream curved TV 55-inch Samsung JU6800 sells for 9499 yuan, and at the beginning of the year its price is 11,499 yuan, a drop of 2,000 yuan.
Not long ago, the monitoring data of China Yikang showed that the average sales price of curved TV 55 inches and 65 inches on the domestic market was 10,918 yuan and 19,461 yuan respectively. For consumers, curved TV seems to be walking down the altar overnight.
"Surface TV not only brings an excellent viewing experience, but its rapid development is leading the industry trend." Liu Wei, Vice President of AVC Consulting, said that almost all mainstream TV manufacturers have introduced surface products this year. With more than 50 models, coupled with a significant increase in consumer awareness, curved television has ushered in a period of rapid development.
The industry predicts that the capacity of China's curved TV market will reach 1.5 million units this year, about 10 times more than last year. With the mature surface TV market and large-scale mass production, it is bound to usher in another wave of price cuts.
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