On February 11th, the technology blog Business Insider presented a picture, which is called the future product prototype of Magic Leap, an AR company. This news once again attracted people's attention and speculations about Magic Leap.
As you can see from the picture, a person carrying a cumbersome, rudimentary computer and connected to the head display seems to indicate that Magic Leap is trying to minimize the product to suit the user. And this seems to be validating that a blog post by Magic Leap founder Rony Abovitz called “Creativity Mattersâ€, saying “We have made small, mobile, powerful products that are very cool.â€
Business Insider released pictures
However, in December last year, columnist Phil Baker compared Magic Leap to Theranos (a blood testing company, the company's original blood drop instead of blood test technology was once considered to be a subversive 76 billion US dollar blood test industry, but did not expect In fact, it is a scam. It is a “scam†to question the falsification of its technology within 9 billion US dollars.
Benedict Evans sent a comment on Twitter
In response to these rumored rumors, on February 12, Xiao Bian found on social media Twitter that Benedict Evans, a partner of Silicon Valley's top venture capital firm Andreessen Horowitz, and Magic Leap’s investor, expressed some of his opinions. Said:
"I've seen some of the techies who have seen Magic Leap's technology. It's true. There's no fraud, but it's not time to sell the product. Now a large number of tyrants are developing AR technology in some of the tough companies. However, no final product has been sold."
Although Magic Leap's competitor Microsoft has started selling HoloLens glasses, it is only limited to commercial users and software developers, and has not gone to the mass market.
Benedict Evans also revealed that
“When Magic Leap develops the finished product, the user can bring a pair of glasses to see the real world of live objects and feel like a wave of multi-touch technology.â€
Benedict Evans also made sharp criticisms of those who leaked prototype pictures.
"The gloating news of a startup's negative news (or true or false) is as bad as, or worse than, uncritical praise."
Rony Abovitz sends Twitter
At the same time, Xiao Bian found that Magic Leap founder Rony Abovitz also expressed his views on the pictures displayed by Business Insider on Twitter:
“Photos really make everyone excited, but not as you imagine. This photo shows a Leap R&D test set that was used to collect room or space data for visual and machine learning. This is done to make the device aware of the lighting, materials and surfaces in the real world. We will not disappoint fans of Magic Leap and will focus on R&D products. The final product will meet with you after delivery.â€
Magic Leap has obtained investments from Google, Alibaba, and Morgan Stanley with a financing scale of more than US$1.4 billion and a valuation of US$4.5 billion. However, there has been no corresponding product available. It has always been mysterious and has caused media and public Doubts about the authenticity of technology. ?