Samsung Pays Differentiated Competition: Posts Smart In-Camera Payment Service
In the third-party payment market, South Korea's Samsung Electronics is a latecomer. In the face of Google and Apple's two payment counterparties, Samsung Electronics has resorted to differentiated competition. Its Samsung payment products will use magnetic field technology to support more merchants.
Recently, Samsung Payments has launched another differentiated product based on payment tools in smart TVs.
According to Mashable and other US technology news websites, on August 5, Samsung Electronics announced a smart TV payment product. In short, using Samsung payment tools, TV viewers can use TVs to browse online malls, make purchases, and make convenient payments.
According to Samsung, the “Samsung payment†in a smart TV is generally divided into three steps. In the online store, select the product to be purchased, click the button to use Samsung payment for checkout, and then enter the user's password.
In the background of this payment tool, Samsung Electronics will support commercial bank credit and savings cards, and can also support PayPal's account number. In addition, this payment will also be integrated with the smart phone, and the user will receive information on the payment success on the mobile phone.
In the payment account setting, the user can personally complete the smart TV, and can also copy the Samsung payment account in the smart phone to the TV. Copying a mobile account is a recommended method for Samsung Electronics.
In order to ensure the security of important information, Samsung Electronics has developed a virtual keyboard software tool called “security keyboard†that can enter information such as password and credit card number on the TV.
According to reports, Samsung's internal payment service for smart TVs can support the purchase of various products in smart TV software clients, including video games, etc. The types of goods in the future will increase.
Samsung Electronics said that the first batch of Samsung TVs based on smart TVs will be launched in 32 countries and regions around the world. Through software upgrades, this tool will support Samsung’s smart TVs launched in 2014 and 2015. model.
It is not yet clear what the exact commercial time for Samsung Smart Phone payment will be.
It should be noted that "Samsung Payment" based on smart TVs uses the same brand as the "Samsung Payment" smartphone announced earlier this year, but there are huge differences between payment technology and payment model. Whether this brand reunification will lead to consumer confusion is still unknown.
In March of this year, Samsung Electronics released a mobile payment tool Samsung Payments. Samsung's payment technology mainly comes from a technology company acquired in the United States. This tool uses magnetic field communication technology, so it can support the ancient magnetic stripe bank card swiping equipment in supermarkets. Like Google’s Android payments and Apple payments, Samsung Payments also supports contactless NFC payment methods.
In the U.S. market, the retail industry is developing its own mobile payment tools. The entire industry has boycotted Android payments and Apple payments. Some retailers have even closed NFC collection devices. In this context, Samsung Electronics will support payment for magnetic field devices. A unique development opportunity.
However, in the mobile payment market, Samsung Electronics became aware that the timing of product development and market entry was too late. At present, Google, Apple, and PayPal have become the three giants in the field of mobile payment. It is not easy for Samsung Electronics to obtain a share.
In addition, from a historical point of view, Samsung Electronics excels at hardware R&D and manufacturing. In the field of software development and Internet services, this is the weakness of Samsung Electronics. Previously in terms of digital content services and software for smart phones, Samsung has closed multiple products. Samsung's other intention is to maintain a tacit cooperation with Google and allow Google to become the protagonist of content services and functional services in the Android ecosystem.
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