Shipments of 3D LCD TV Panels Increased by 104% in the First Quarter of 2011

DisplaySearch’s Quarterly Large Area TFT LCD Shipment Report – Advanced LED+3D report released today indicates that 3D LCD TV panel shipments reached 1.9 million units in the first quarter of 2011, a year-on-year increase of 104%, and penetration rate in LCD TV shipment panel It reached 3.9%. At the same time, panel makers plan to further increase the penetration of 3D TV panels in 2011 with a target penetration rate of 16.8% in the fourth quarter and a target of 12.3% for the full year.

"Panel makers will use 3D capabilities as an important means to regain demand in the TV market. The appeal of 3D for panel makers is that it can help raise the average sales price. Of course, selling 3D TVs to consumers still faces many challenges, such as 3D TVs. The lack of program feed, flicker and blurry images lead to dizziness, high prices, uncomfortable glasses, and consumer confusion over different 3D technologies and related terms.” said David Hsieh, vice president of DisplaySearch China.

LCD panel makers are ambitious plans to increase shipments of 3D LCD TV panels this year. They believe 2011 is a year in which 3D TV consumption potential can truly be realized. In the first quarter of 2011, shipments of shutter-type 3D TV panels exceeded 1 million, and panel shipments of polarized 3D TVs followed closely with 880,000.

DisplaySearch pointed out in the report that LCD TV panel makers are working on the following aspects to stimulate the 3D TV market demand:

One is to reduce the price of 3D TV panels. In the past few months, panel makers have continued to guide the decline in 3D panel prices. The spread of the 240Hz panel using shutter glasses has dropped from more than 50 US dollars last year to 25 US dollars this year. On the Other hand, because it is difficult to manufacture 3D polarizers, panels with polarizing technology tend to be more expensive than high refresh rate panels. This is also the case. Some panel makers use polarized 3D panels, and CCFLs replace LED backlights. This method has achieved some success in the Chinese market.

The second is to improve 3D visual enjoyment. Panel makers have adopted various new technologies to improve 3D visual enjoyment, including the use of polarized light to reduce screen flicker, and shutter-type to enhance the 240Hz drive frequency and reduce crosstalk.

The third is to improve the popularity of 3D glasses. Manufacturers strive to improve the popularity of 3D glasses, including lower prices, more convenient to use, stylish and comfortable, and so on. Some manufacturers introduced general-purpose glasses for better compatibility.

The fourth is to emphasize 2D performance. Currently, most consumers watch 2D TV programs, so it is important to maintain 2D performance, including full HD picture quality and high brightness. Some panel makers use high aperture pixel technology to improve the quality of Full HD, and high contrast technology to achieve pure black, so that the picture is still good even at low gray levels. quality.