[Special Interview] Philips: Serving the automotive lighting industry with world-class quality
Editor's note: First of all, please tell us about the general development process of the company, when it was established, what development stages have it gone through, and what is the current status of development to today? Founded in 1891, Royal Philips Electronics of the Netherlands is one of the world's largest electronics companies and a Fortune Global 500 company. Since the establishment of the first joint venture in 1985, Philips has become one of the largest investment partners in the Chinese electronics industry. Philips Automotive Lighting China Maintenance Market National Sales Manager He Ximin Lighting is the founding business of Philips Electronics. Since the first incandescent lamp was produced in 1891, Philips has developed into the world's largest lighting product supply base in the global and Chinese lighting markets. , ranked first. Since 1914, Philips Automotive Lighting has been committed to contributing high-quality lighting products and has launched a full range of products for cars, trucks and motorcycles. From headlights to signal lights, Philips' comprehensive solution is road safety. Today, Philips Automotive Lighting ranks first in the European and Asian markets. Our automotive lighting mission is to be the first partner in innovative lighting solutions with world-class performance in the automotive industry and aftermarket. Media: Today's auto parts industry is fiercely competitive. What is your company's success in winning the market and overcoming competitors? That is, where is the core competitiveness of the company? He Ximin: Our biggest core competitiveness lies in the complete product variety, good quality and innovative ability. This is also based on the accumulation of Philips for many years. With a strong brand foundation and quality foundation, we have great advantages in the competition of similar products. Media: In your opinion, what is the most important thing for a company to survive and develop? He Ximin: Correct strategic planning and effective execution of the media: Has the company experienced some twists and turns and has overcome difficulties after it has been established? He Ximin: At the beginning of the market, due to the high product positioning, the sales situation was once deadlocked, and then re-accurately positioned to reverse the situation, creating a continuous growth trend that has continued to this day, and consolidating its leading position in the market. Media: Nowadays, e-commerce has occupied an increasingly important position in the market competition. What do you think about using Internet information to do business, and what value can the Internet bring to the development of the enterprise?
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