Storm TV full power to create "super content body" true ecology
This new player is Storm TV. How can it subvert the market that LeTV is subverting? In the eyes of Daddy, the key lies in the "3 more" of Storm TV: more cost-effective products, more competitive content, and a richer and more diverse ecosystem.
On May 4th, Storm TV held a conference and launched three major products: Storm Ultra TV 40 å‹ X-Men, VR TV, and film and television members. The old lady combined this conference to talk about the subversive strategy of Storm TV.
First of all, what is a more cost-effective product?
Let's talk about this release of the Superstorm TV 40 X X version. This all-metal fuselage TV using the patented "left-eye engine" and Innolux 40-inch FHD screen, bare metal price is only 999 yuan, once again penetrated the price bottom line, known as "thousand yuan God machine." You know, the lowest price of music as the 40-inch Super TV X40S hardware price is 1599 yuan. In the eyes of Daddy, Storm TV's “Thousand Yuan Spirit†is tailor-made for young people living in small areas. At such a low price, more young people are returned to television.
Previously, Daddy had guessed that Storm TV would combine its accumulated VR technology with TV. Sure enough, the storm TV on the conference showed the world's first VR TV. As a leader in the global VR industry, Storm has VR's full industrial chain layout, including China's largest VR content repository, with more than 20,000 HD resources; Storm also has its own VR computing platform, the world's first VR-TVOS System, for the first time, TV and VR heads are interconnected and switchable with one key.
Second, the old man went on to talk about more competitive content.
In the eyes of Daddy, Storm TV is creating a "super content body." Just as Storm TV announced at the press conference on May 4 that "there is a new (content) multi-media player," this "super" embodiment of the content is : More, new, exclusive.
At the press conference, Liu Yaoping, the CEO of Storm TV, sunk a picture of “not obeying the sun listâ€. The content was directed at LeTV, whose ecological content was a major selling point:
In the picture, Storm TV achieved 100% coverage in the top10 of Baidu's crowd, while LeTV's coverage is less than 50%.
In 2015-2016, the number of positive content covered by Storm TV - 1,128 movies, 292 TV shows, including extreme challenges, descendants of the Sun, and other crowd-sourced programs such as RunningMan; and another 2015-2016 movie that broke the box office at a price of over 100 million. TV coverage rate reached 80%; rankings of TV ratings in the evening and TV ratings in the first quarter of 2015 and 2016, storm TV coverage both have absolute advantages.
In addition, Storm TV is distinguished from vertical closed loop ecology, and its content is more open. There are three main sources: the first part is its own content, including the video and IP resources of shareholder Stormwind and Aofei Anime; the second part comes from the storm. Investment, mergers and acquisitions, cooperation to obtain super IP; the third part is content integration, iQiyi, PPS and other video sites provide content to Storm TV. Therefore, the content advantage of Storm TV is still very obvious.
At the same time, Storm TV's own content platform can achieve more than 30,000 hours of video content updates every month, specifically in the following areas:
The first one is a movie. Storm Pictures, Austrian Flying Films, and Straw Bear Films produce exclusive content each year. This year, they will launch annual "Assassin's Creed", "Diannao" and "Zhenxu Street". The storm has cooperated with Disney, Paramount, 20th Century Fox and other domestic and foreign film companies; at the same time, it covers all the contents of iQIYI. Today, Storm TV exclusively enjoys the rights of Hollywood blockbusters such as “X-Men Apocalypseâ€, “Avatar 2†and “Different 3†in China.
The second is television dramas. Whether it is from TV drama inventory, new drama coverage per year, or playback quality, Storm TV is fully ahead. Storm's TV drama company (Straw Bear Film and Television), Storm TV shareholder company Aofei Entertainment produces and produces multiple phenomenon-level drama systems each year, and covers all the contents of iQiyi, TV broadcast coverage. This year, the storm will be jointly launched with Iqiyi and Straw Bear Film and Television, etc., and they will launch a single-player network drama such as "Grand Trace" and "The Battle of Shushan Mountain".
The third is a variety show. Storm TV's variety of content includes the domestic TV variety of hot variety variety, many stars, big coffee gathered. In addition, one of the Korean variety shows and Taiwan variety shows cannot be less. On Storm TV, of course, you can also see iQiyi and Storm's homemade variety shows and present them exclusively to the audience.
The fourth is live sports. Stormwind Sports will broadcast more than 2,000 global top events each year, including Premier League, CBA, Snooker, AFC, F1, Australian Open, French Open, NFL, MLB, e-sports and many other sporting events. Among them, many top international events such as the Premier League, the American professional baseball, the Grand Slam, UFC fight, etc. will be synchronized live.
The fifth is animation, which is also the advantage of OLF Entertainment. Oxfam Entertainment, which is known as “Oriental Disneyâ€, has China’s largest library of children’s animation IP resources. “Super Panteraâ€, “Pleasant Goat and Big Big Wolfâ€, “The Armor Warriorâ€, and “Ba La Small Magic Fairy†are all under the umbrella. Super popular animation. In addition, Storm TV is based on iQIYI's massive animation platform, covering "Hundreds of thousands of joke", "Dragon brain", "Bee," "bad people", "Lord" and other hit animation.
The sixth is music. Don't forget that the SuperTVs released this time have a very good audio configuration. You can use your Super TV to enjoy music in your living room or bedroom. In March of this year, Storm Strategy took share in China’s largest music copyright business, Ocean Music, and thus boasted the country’s most complete and up-to-date high-definition music resources, and 4 million genuine music can be heard at any time.
In addition to the above six contents, Storm TV also has excellent documentaries such as "Icy Planet" and "King of the Jungle", as well as professional early childhood content such as Baby Speak English and Love Children Education. Today, these contents will be broadcast on Storm TV.
In addition, Storm has invested in game production companies, such as "Science and Technology", "Kampoo Technology", and "Tianxiang Interactive". They can provide popular games such as "Spend One Thousand Bone", "The Battle of Shushan", landlords, mahjong, and MT2, and cover smart FUN games. All content, up to 5,000 kinds of genuine popular games and applications.
Storm can also provide cloud video services and private cloud services. Users can save their personal photos such as wedding photography and memorable instant photos on the storm private cloud and watch it through Storm TV at any time.
With more cost-effective products, more competitive content and "super content", Storm TV will be able to create a richer and more diverse ecosystem.From the old lady's point of view, this ecosystem has gradually been established. In December 2015, Storm TV officially launched the first generation of the first generation of Internet TV new storm super body TV, and both in Jingdong and Tmall flagship stores have established a double-crunch reputation and sales of same-size Internet TV. On March 14, 2016, Storm Technology completed the layout of the ecological business of film and television, games, overseas, VR, TV, showgrounds, video, and culture, and acquired 60% of the shares in the straw bear film industry through asset mergers and acquisitions and restructuring. 100% equity, 100% equity of Ganpu Technology. On March 28th, Storm announced that its strategic alliance with China Music Group has achieved the strategic goal of 150 million live users. It will jointly create a game distribution platform with Tianxiang Interactive, and the forthcoming Storm Film Industry will effectively realize the linkage between movie and TV tours.
After a series of stormy actions, Fengfeng CEO Feng Xin announced that Storm's global DT entertainment strategy has completed the second phase of the layout, has established a complete "Federal entertainment ecosystem." Specifically for Storm TV, it mainly includes the three sub-ecosystems:
1. DT and VR Computing Platform Ecology: Storm TV can use its powerful decoding and computing capabilities, and leading VR research and development capabilities to build its own core computing platform ecosystem as its own technology. At the same time, the ecology of DT and VR computing platforms will become the basic carrier of Storm TV content ecosystem and IP entertainment ecosystem. It will be operated more efficiently through powerful computing platforms, CDN acceleration, and data distribution to bring more viewers Choice and better viewing experience.
2. Content Ecology: Storm TV has acquired three kinds of content acquisition methods: self-owned, investment, and CP integration. It not only enjoys its own IP and video resources, but also reaches the depth of Super Body III ecological enterprises such as Iqiyi, PPS, and Children's Paradise. Cooperation, which is currently not possible with other companies. Moreover, all this content access is not a simple aggregation of many smart TV applications in the market, but it is to break down content providers' content resources and services and re-do digital labels through Storm's powerful computing platform ecosystem through Stormwind TV. Its own member account is operated in a unified manner to provide users with a one-stop viewing experience.
3. IP Entertainment Ecology: Storm TV and Aofei Entertainment have in-depth cooperation in IP entertainment. Aofei Entertainment includes betta, Yaomo, Jiajia Cartoon, Aofei Film, etc. Currently, Aofei Entertainment conducts a full-scale industrial chain development around IP, creating and accumulating a large number of well-known IP images. In the future, Aofei will create more video and IP resources, making Storm TV's advantages in IP resources such as games, animations, movies, TV programs, and television dramas more prominent. And it may become the exclusive resource of Storm TV.
At the storm science and technology ecological strategy conference on March 28th, Feng Xin lived and sang a "Wild Man". He jokingly said that he must be the first singer of "Wild Man" from Jia Yueting (Les Music People) take it back there. With the release of the new storm TV on May 4th, it can be seen that Storm TV is building a complete Internet TV ecosystem. This time it is to grab TV's “remote control†from LeTV.
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