Suning transforms Internet retail

Since Suning eCommerce launched on the line, it has just begun to replicate the offline "Suning Appliance" online in the public's understanding, but the sound of Suning's entire category expansion to build China's largest online life service platform has continued without interruption. Since the official launch of the line, Suning Tesco has begun the layout of the entire category of operations.

At the beginning of the formal launch, based on the advantages of electrical appliances, Suning began to go on live electrical appliances and general merchandise and general merchandise on the basis of continuous exploration. Through continuous accumulation of experience, Suning formally expanded the category. At the end of October 2011, Suning's e-book channel was formally launched. It has established cooperative relationships with nearly 100 state-owned publishers and more than 300 private publishers in China, and the number of one-time online SKUs for Suning's e-books will reach approximately 600,000. . The launch of a large number of books performed a comprehensive test and upgrade of Suning's back office system.

Based on this, the Suning Tesco Open platform held a 1,000-person investment conference and began the expansion of the entire category of Suning.com's big step. In terms of virtual products, following the launch of the Business Travel Channel, recharge and billing channels, Suning Tesco Insurance Channel went online in August 2012 and became the first B2C website to open an online insurance channel, opening the industry. Following the development of Suning's open platform and virtual products, Suning's category expansion began to move toward a refined route. The acquisition of children has become a highlight of Suning's refined development. Recent rumors that Suning will be on-line fund products, relying on Suning online platform for the planning of fund products, and Ma Yun's Alipay beach financial market. Since the on-line virtual business of insurance, air tickets, and hotels, Suning has once again begun to make big strides in the category of virtual goods, and gradually expanded its full-category business.

In Suning's transformation of the cloud-business model and expansion of the O2O model, Suning began to expand local lifestyle channels, combining platform advantages with localized geographic advantages, and spanning physical products and virtual products, giving full play to the advantages of retail service providers. , Full integration of local services and platform services.

In the category expansion in the second half of the year, Suning will further enrich the product categories of offline physical stores, continue to increase efforts to promote open platform construction, and fully implement one-sided Internet. With the advantage of the open platform advantage of Suning line and informationization of back-office logistics, combined with the stores experienced by offline entities, the cloud merchant model of “store merchant + e-commerce + retail service provider” will continue to be promoted step by step, realizing consumption. Provide quality living services.