Regarding smart homes, this year's boom in the industry is higher than a wave. Undoubtedly, this year is the year of smart home outbreaks, but there are still many worrying places about the actual situation of smart homes, of which the industry standards are indeed It is an important point. When companies compete in the smart home market, standards have become a battleground for military strategists, but today we are going to talk about the standards for smart home development, not its system standards. Smart home is developing rapidly. What kind of smart home is good? It can be measured by five criteria: “user value, simplicity, economy, personalization, opennessâ€. The first standard of smart home is the value of the user, that is, what is made is useful to you, if it is not used for you, it is just a flash in the pan. Therefore, the product that is introduced first emphasizes how the user uses it and has no value in using it. The second place is simple. If the smart home is complicated, it can only be used by technicians. Only 2% of the people can use it. The rest can't be used. It doesn't make much sense. The third is the economy, not too expensive, too expensive to spread. The fourth is personalization. Everyone's needs and requirements are different. The 30-year-old and 40-year-old and 20-year life concerns are different, and the needs are different, so the system cannot be made into one.
Of course, there is no permanent standard in the technology industry, and there is no perfect standard. Everything in the moment is decided by the final consumer. It is up to the mainstream demand and user experience to decide which technical agreement will become the mainstream application of the moment. The de facto standard.
Judging the development of smart homes according to the quality of industry standards, how to make these standards can be achieved without technical support. At present, smart home technology mainly refers to communication or control protocols. Professionally, it mainly involves hardware interfaces and software protocols. In general, the market is mainly divided into two major factions, namely, wireless and wired technologies that are often heard. There are many small factions under the two sects. Most of the factions have been famous for a while, even in some special fields.
Jiangshan, the de facto standard in the field, we try to get to know some of the main factions:
First, wired technology
1.RS485
2. IEEE802.3 (Ethernet)
3.EIB/KNX
4.LonWorks
5.X-10, PLC-BUS
6.PLC-BUS Overview
7, CresNet, AXLink, etc. Net or Link
Second, wireless technology
1. Introduction to RF Technology
2. Bluetooth
3.Wi-Fi
4.Zigbee
5.Z-Wave
Above, we are aware of a generalization of the technology in this industry, just to list some of the main technologies on the market, not all.
With the development of smart home technology and standards, the influence of smart homes gradually appeared. More and more customers began to consider smart home applications. According to market trends, smart home consumption hobbies mainly showed the following trends.
1, consumer sharing
In the early days, people had a habit of interacting with each other to purchase and decorate. However, due to the lack of media, it was limited to chats between friends and family, or sporadic references when needed.
However, the development of the Internet, the spread of social media, and the rejuvenation of household consumption groups, nowadays, quite a lot of consumers will share their feelings and evaluations through Weibo, QQ, BBS, WeChat and other platforms. Sometimes, when they encounter injustice, they will also seek help from the news media.
2. Networking of consumption
The number of owners who purchase home building materials online continues to increase, and the proportion of all owners is gradually increasing. The range of products purchased continues to expand, from simple furniture, faucets, lamps, switch panels, simple wardrobes, wall stickers, to large beds and tables. , chairs, etc.
In a certain period of time, toilets, bathroom cabinets, bathtubs, as well as paints, flooring and other products, more and more consumers may buy from the Internet.
3. Realize the side effects of the consumer industry
Winning consultant Deng Chaoming believes that more and more consumers are beginning to realize that their consumer industry will bring to the environment and society.
Impact. Although many factors such as satisfaction, indulgence, addiction, and vanity make most consumers unable to change their original habits in essence, there are still some people who are adjusting. Some brands that are more environmentally friendly and responsible will be particularly optimistic about certain consumer groups.
4, domestic brands are still the mainstream
At present, in the fields of ceramic tiles, flooring, wallpaper, home textiles, lighting, home decoration, interior design, sanitary ware and other related homes, domestic brands are the mainstream, and now many domestic brands are also diversified in design, materials, Innovations in many aspects such as visual effects will continue to firmly grasp domestic consumers. In the field of coatings and sanitary wares, although foreign brands have a very large market share, the newly emerging middle-class consumers are more inclined to excellent domestic brands.
5, the functional era
In any era, the function of the product will influence the decision of the consumer. Home building materials also have their own functions, such as the wear resistance of tiles, impact resistance, and even the function of improving the air. For example, the water saving function and deodorizing function of the toilet; for example, the energy saving of the lighting fixture and the softer light. Better features will be welcomed by more and more consumers.
6, smart dance
For home building products, the Internet of Things is not a myth, it is possible. Even if you don’t talk about the Internet of Things, at home
The possible intelligent operation implanted in the product will attract a group of fashionable and sensitive consumers. For example, smart toilets, smart lights, smart showers, smart taps, etc. Nowadays, such smart home products are not mature, and the performance is not very stable, but there are indeed increasing consumers who tend to buy such products.
7. Systematization of consumption influencing factors
Consumers may not be affected by one or more factors in the final purchase decision. Nowadays, the proportion of consumers with college education or above is very large, and this proportion will undoubtedly continue to rise. At a certain stage, consumers who may purchase home building materials have higher education. Win supervisor Deng Chaoming believes that to impress such consumers, products must have good brand, quality, image, reputation, and service.
8, customized for more common
Customization of furniture in this field is very popular nowadays. For example, many furniture companies such as Sophia, Europa, and Shangpin are all custom-made. Traditional molded furniture is often inconsistent with the decoration style, the size is not suitable, and the space utilization rate is low. In addition, many consumers are demanding more from the beginning of the design, and cost-effective customization will be more popular. In the fields of tiles, flooring, etc., there will also be customized models based on the individual needs of consumers.
9, O2O deserves attention
Online understanding of brand and product information, search for word of mouth, compare products, offline to the store to observe and experience, and then order, this phenomenon is more common in the home consumption. However, whether it is online purchase or order in the store, there is no fixed model, which is affected by various factors such as price and service.
10, the price
In fact, many consumers are now very value-for-money, especially the middle class, almost from the contact with the decoration company, to the purchase of building materials, home decoration, etc., will have a cheap and good shopping policy. This consumption habit will not change, and it will affect the affluent class and the rich.
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