Xiangcai Securities: Flat panel TV energy efficiency standards will be implemented next month
The "flat-panel TV energy efficiency limit value and energy efficiency rating" will be officially implemented on December 1, 2010; the "flat-panel TV energy efficiency labeling rules" will be implemented on March 1, 2011. At present, consumers rarely use energy consumption as one of the purchase indicators when purchasing color TVs. Most of them consider indicators such as resolution, response time, contrast, and viewing angle. We believe that once the flat-panel TV is labeled with energy efficiency label, it will play a guiding role in consumer purchase. All color TV manufacturers will begin to incorporate high energy efficiency into the main promotion, and the energy efficiency ratio will gradually become an indicator for consumers to purchase color TV. one.
At present, the domestic flat-panel TV market, we insist that LED TV and Internet TV will become the mainstream trend of the color TV industry, especially the replacement trend of LED LCD TVs for traditional CCFL LCD TVs has gradually formed. Considering that the color TV industry is not highly concentrated, the brand structure is relatively stable. It is recommended to pay attention to the technology leading, and the layout of LED TVs earlier than Hisense Electric (600060).
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