3D TV: The industry "masking method" set by Japan and South Korea

Since the release of the 3D movie "Avatar," the global color TV industry has set off a 3D fever, and TV companies have launched 3D TV products. The author thinks that judging from the development trend of the global color TV industry, the factors that determine the global competitiveness of color TV companies in the future will be panel-based display technology and “soft power” based on content, software, and chips. Currently, 3D is popular in the industry. It is only an auxiliary technology developed by the global color TV industry.

In this sense, the rapid rise of 3D display methods is likely to be the “masking method” of industries set up by Japanese and South Korean companies. When China’s color TV industry vigorously develops 3D, Japanese and Korean TV companies have built up display technologies and soft power. New industry competitive advantage.

Under the trend of integration of 4C and three "screens", television intelligence and networking have become an important trend in the development of the industry. At this stage, TV is no longer the broadcast terminal for fixed TV programs, but has evolved into a home multimedia information acquisition center, which means that the game rules of the color TV industry simply using products as competitive chips have ended.

In the future, the determining factors of the competitiveness of global color TV companies will mainly focus on two aspects: First, the hardware products, that is, the future of display technology, or the economics of contemporary display technology; Second, including program content, software, operating systems, etc. The “soft power” within it will become a key factor in determining the future global industrial status of the enterprise. If this resource cannot be mastered, the production enterprise can only act as a single supplier of hardware products and is marginalized.

When the flat panel display technology is difficult to achieve a major breakthrough in the short term, the 3D movie hit the rapid rise of 3D TV, a 3D heat quickly swept the global TV industry.

However, the author's concern is that, in essence, 3D is only adding a new sensory experience based on contemporary display technology. It is not a revolutionary innovation in display technology. For China's color TV companies, if the key issue of industrial development, the panel issue, has not yet been resolved, if blindly following the trend is likely to cause the entire industry to fall into a deeper industrial dilemma, in terms of program content, software and operating systems, etc. There are also deficiencies that are controlled by others.