Behind investing in a number of startups, Intel looks at the most important data.
Not long ago, in the sports world on the other side of the ocean, another big news happened.
Speaking of Intel's company, everyone's mind must emerge is the processor of their home, and the magical melody of "wait, wait for the lights, etc." It is such a big man who is in the field of science and technology, and officially announced that he has entered the sports industry!
Last month, Intel announced at the Global Summit in San Diego that its Intel Capital Group formed a new sports group to invest in sports vertical projects.
At the summit, Intel Group announced a total of 38 million US dollars in investment in 12 technology startups, most of which are related to sports.
According to Intel CEO Brian Krzanich, "Digitalization is the biggest change in sports in the past few decades." As the giant of the technology revolution, what kind of sports technology segmentation industry is it? Will this be another blue ocean in the future?
Science and technology marriage, Intel has long been involved
Before the establishment of the sports group, Intel's various technology products were inextricably linked with sports.
In sports broadcasts, Intel applied FreeD broadcast technology from its technology company Replay Technologies on the NBA All-Star Weekend last season. This video technology allows viewers watching the broadcast to watch the game in an immersive manner from multiple positions and angles on the field, as if they were there.
Intel not only tried to apply FreeD technology on the NBA All-Star, but also tested the technology in the 2016 Super Bowl and matched it with VR technology. As this technology application matures, it will be widely used in sports broadcasts.
In addition to the technological innovation of the 360-degree sports broadcast, Intel also developed a data recording chip called Curie, which is combined with snowboards or other wearable devices to perform various parameters in motion. Record, analyze and display in real time.
In terms of broadcasting, this technology can help viewers interpret data and athlete performance in an intuitive way. In terms of sports and training, Curie technology can also provide athletes with highly targeted reference data.
Similar to Curie, Intel's sports data service also involves the Red Bull Extreme Challenge and various extreme sports events. Through the combination of GPS, data tracking and other technologies to achieve the technology upgrade of the event. In addition, in the fields of sailing, racing, sports helmets, etc., Intel has a technological layout.
Investing in a number of startups, what does Intel value?
In the list of 12 start-up companies announced by Intel Capital, half of them are sports technology companies invested in the name of Intel Sports Group. The six companies and Intel Sports Group teamed up, and also inadvertently revealed Intel's major layout in sports.
Sports broadcast visual technology
CHRONOCAM is a French technology company, and Intel is looking at this company because of its new vision technology. CHRONOCAM simulates the human visual perception principle to simulate the capture of high-speed moving objects by the human eye, thereby creating a more sensitive, accurate, and shorter response time vision sensor.
In sports broadcasts, CHRONOCAM sensors can be used to capture high-speed objects such as racing, sprinting, ice hockey, etc. This technology can enhance the visual experience of the audience during viewing.
Not only that, CHRONOCAM's human visual perception principle can also upgrade the autonomous tracking and movement of drone equipment in sports broadcast. If this technology can be widely used in sports broadcast, then Intel Sports Group will undoubtedly become this field. Giant.
Motion chip technology
In the sports technology article before the ecosystem (ID: Eco_Sports), we have repeatedly mentioned the huge market for wearable devices in the next 10-15 years. Intel’s investment in sports has further confirmed this view.
They are part of CubeWroks, a US company that specializes in motion chip technology. In today's increasingly competitive market in the wearable device market, Intel values ​​the core competitiveness of CubeWorks - small.
Currently, CubeWorks' chips for wearable devices are forcibly limited to 1 square centimeter. After a price war and a functional battle in the market, the future trend of wearable device 2.0 will be slimming and lightweight. After investing in CubeWorks, Intel is also considering the use of this chip to develop a motion sensor that can be implanted under the skin.
VR Technology
In addition to investing in a traditional VR technology company, InContext SoluTIons, Intel has also taken a look at an auditory VR company called Dysonics.
Dysonics is a start-up company that provides 3D audio technology with 360-degree sound recording and playback via built-in 8 microphones. The sound collected from the field changes with the user's head movement, in a VR scene. Provides more realistic sound effects, making the VR broadcast experience even further upgraded.
Not only that, but in the code of the ID (Eco_Sports), Intel Sports Group announced the acquisition of Voke, a VR technology company. Unlike other VR companies, Voke's Ture VR technology provides a 180° to 360° VR viewing experience. Prior to this, Voke had already used the Ture VR technology in the NCAA Basketball Final Four, which had already been played by the Sacramento Kings.
This is seamlessly integrated with Intel's investment in Dysonics and existing FreeD holographic imaging technology to form a complete VR2.0 broadcast solution.
Sports health data
Kinduct is a sports technology company based in Canada. Its core product is the collection, analysis and presentation of various data information for athletes and ordinary people in sports. It provides a scientific reference for improving sports performance, protecting body functions and health. .
Compared to other startups, the company's business has matured, and Kinduct users range from teams to individuals. In the four major leagues in North America, Kinduct has more than 20 partners.
Another sports data company named K4Connect is more focused on the monitoring and management of sports physical health data of ordinary people, the elderly and even the disabled, and provides corresponding rehabilitation and exercise programs.
What kind of medicine is sold in Intel Hulu?
This Intel high point into the sport, what medicine did you buy in this gourd? Deep understanding of the development trend of Intel in recent years, circle brother (ID: Eco_Sports) found these three reasons.
PC market industry saturation
As far as Intel itself is concerned, with the saturation of PC business, Intel has experienced a certain degree of decline in terms of operating income and net profit. The main processor business was blocked, and Intel had to open a 120,000 layoff plan to reduce the company's operating costs.
Compared with the hardware market, Intel's data center business has maintained double-digit revenue growth in recent years, and the boom in the sports big data industry has allowed Intel to see the potential of this market.
Intel strategy changes
As the biggest driver of the company's business growth, the data center business has slowed down in 2016, and its revenue has only increased by 5% year-on-year. Since the fourth quarter of 2015 and the first quarter of 2016, the growth rate has reached 11% and 9% respectively, the revenue growth of this business segment is continuing to decline.
Because of this, Intel has made strategic adjustments and carried out more in-depth business transformation to seize the opportunity of the next round of revolution in the Internet industry. As a huge market segment, sports technology must be taken care of by Intel.
In fact, the sales director of Intel Europe and the United States has publicly stated that Intel has been relatively low-key in marketing and brand promotion, but in the future, it hopes to change its strategy and conduct more publicity and exposure of brands and products. In the NBA All-Star and Super Bowl test water sports marketing, Intel's FreeD technology has gained a good reputation.
The need for a one-stop solution for sports
Another reason for Intel to launch sports is that its focus on “experience†in its previous sports-related business will be a major trend in sports development, and technology has a dominant position among them.
In the context of the relatively mature development of global sports IP and the relatively stable quality of sports events, how to optimize the resources of the event and use more advanced technology to present the game in a three-dimensional manner, so that Intel has found an opportunity to show its strengths.
In the years of Intel's rapid development, it has used technology and software to provide a range of solutions for various industries. Nowadays, sports has entered a stage of development with high industrialization and segmentation. In all aspects, it is necessary to have support for relevant technology platforms and solutions.
Although the market is currently relatively small, there is no limit to the potential for this Intel to fully enter the sport.
It can be said that Intel plans to create a one-stop solution to enhance the sports experience from broadcast to transmission, from hardware to data, which is a precursor to a new round of technological revolution in the industry.
Prior to this, in order to complete such a large-scale layout, service, product category, so many sports one-stop mode, Intel certainly needs to continuously acquire and inject some start-up sports technology companies to make their wings full.
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