China's LED-backlit LCD TV penetration rate will reach 33.8%

The LED-backlit TV market in China began to grow in the second half of 2009. From May 2009 to May 2010, it accounted for a significant increase of 18.65 percentage points in the sales of LCD TVs, especially after the May 1 holiday in 2010. Compared with the price of cold cathode lamp (CCFL) backlit LCD TVs, which jumped by 10% in one breath, it also decreased from about 3 times when it was launched in 2008 to 1.5 times that in May 2010, and it was even lower in August 2010. To the lowest 1.2 times.

Compared with the sales of LED-backlit TVs, sales of CCFL-backlit TVs have begun to decline. They have responded to the sales of large-scale electric appliance stores Gome and Suning in first and second-tier cities. During LCD TV sales during May, LED-backlit TV sets The share increased to nearly 40%, and the relative CCFL backlight TV dropped to 60%.

With the continuous growth of sales of LED-backlit TVs, China's major color power plants and foreign companies are optimistic about the development of the product line, and continue to introduce new products, including DIGITIMESResearch analysis, Samsung Electronics Samsung Electronics and Sharp. And local Chinese company Hisense, the proportion of LED backlight TV shipments each accounted for more than one-fourth of their respective LCDTV shipments, another local manufacturer Skyworth, the proportion of shipments also close to one-fourth, TCL also started slowly Declared that after August 2010 will launch a variety of 32 ~ 55-inch LED-backlit TV new products.

In addition, China will implement the "Limited Value for Flat Panel TV Energy Efficiency and Energy Efficiency Rating" standard on December 1, 2010, stipulating that products that do not meet the thin TV energy efficiency standards must be removed from the market. This provides a large LED backlight TV with better energy-saving effect. The policy is more favorable.

Therefore, under the dual influence of price reduction and policy factors, DIGITIMESResearch estimates that China's LED-backlit TV penetration rate will reach 33.8% in 2011, and it is expected to surpass CCFL backlight TV in 2012 and become mainstream in the TV market.