Did Apple contribute your 1 billionth iPhone this week?

According to foreign media reports on the 25th, Apple's iPhone sales will exceed 1 billion units, which is a rare achievement for any consumer electronics company, but also highlights the maturity of the smart phone market.

Wall Street analysts said that when Apple announced its third-quarter earnings report on Tuesday, this milestone could come. It is estimated that 3 months of iPhone sales will reach 40 million. This will bring the total iPhone sales to 987 million by the end of June.

With analysts expecting the iPhone’s sales to reach at least 40 million units in the current quarter, or selling 13 million units a month, the 1 billionth iPhone may be sold this week as quickly as possible – if not yet.

Benedict Evans, a partner at venture capital firm Andreessen Horowitz, said: “1 billion is the new 1 million.” This word implies that several internet service companies, including Facebook and WhatsApp Messenger, can claim to own The 10-digit audience number. Half of the sales of the iPhone have been achieved in the past two years.

Evans said that this data can be considered from the following backgrounds. When Apple stopped reporting iPod sales in 2014, it had sold a total of 397 million iPods, and iPhone sales were close to the Japanese digital camera industry from 1999 to 2015. Annual output of 1.1 billion units. He added that personal computer sales accumulated since 1981 may exceed 5 billion units this year, while Nokia sold 433 million mobile phones in 2010 when it peaked.

However, at the time of this milestone, the momentum of the iPhone, which has a history of 9 years, has declined somewhat. Analysts expect iPhone sales to drop by about 15%-18% year-on-year. Apple is struggling with its CEO Tim Cook's "strong macroeconomic headwinds" - which has led some consumers to not upgrade faster - and Asia's low-cost competition and Samsung The revival of (Samsung). Samsung's Galaxy S7 has sold more than iPhone 6s in the United States.

This article from the Tencent News client from the media does not represent Tencent News's views and positions.

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