Energy efficiency standards raise costs flat-panel TVs waiting for subsidies "Antidote"

"Flat-panel TV energy efficiency limit and energy efficiency rating", this somewhat "difficult to produce" national standards will be formally implemented on December 1 this year. After more than three years of hard work, the engineers of the China National Institute of Standardization and the National Radio and Television Quality Supervision, Inspection and Testing Center finally waited until the day when the “destroyed the butterfly” was reached. However, during the interview, the reporter found that the standard is still low in the market. Some sales personnel and most consumers still do not understand the standard. How to expand the influence has become the limit value of energy efficiency and energy efficiency rating for flat-panel TVs. The most pressing thing in the promotion work.

Standard is currently "little-known"

From 45 million units in 2008 to 67.8 million units in 2009, and to 80 million units in 2010, the growth rate of flat-panel TV production in China can be described as "flying." However, from May 2007 until now, the promotion of "flat-panel TV energy efficiency limit and energy efficiency rating" can be described as "slow". This is not because the standard-setting party is not professional, nor is it because the government has not promoted enough, but because the standard involves too many industry chain links and lacks a bit of luck.

In more than three years, people's attitude toward the standard may have changed from excitement to dullness and from dullness to numbness. On October 26, the reporter visited the stores of Gome and Suning. According to the survey results, of the eight salespeople interviewed by the reporter, three did not understand the “flat-panel TV energy efficiency limit and energy efficiency rating”; among the 17 consumers interviewed by the reporter, 13 were not satisfied with the standard. To understanding. Such recognition is indeed a bit "embarrassing" for a national standard to be implemented more than a month later.

Xie Yudi, manager of the Technical Department of the National Radio and TV Quality Supervision and Inspection Center, said in an interview with a reporter from China Electronics News: “The low level of awareness of the standard has little effect on the standard setters, but it has a great impact on the company. The standard is a national standard. If the company does not know it, the product will be eliminated directly."

It is understood that China's flat panel TV energy efficiency rating is divided into three. One of them is the target value of energy-saving products. In principle, it should be set at the highest level of similar products in the current market; the second level is the evaluation grade of energy-saving products, the index setting should be higher than the average level of market products, and the third level is the market access level. The indicator setting is mainly used to eliminate high energy-consuming products in the market.

The introduction of high costs or the root cause standard, the number of products on the market will be eliminated is the topic of most concern. At present, some data say that about 30% of products are being phased out, and some data say that 20% of products are being eliminated. In this regard, the reporter specifically interviewed the National Radio and TV Quality Supervision and Inspection Center.

According to the test data from the National Quality Supervision and Inspection Center of Radio and TV Products, between September 2008 and April 2009, two LCD TVs with a level of energy efficiency of 1 in the tested products and one plasma TV were reached; There are 9 LCD TVs and 6 plasma TVs; 60 LCD TVs with 3 levels of energy efficiency, 13 plasma TVs, 12 unqualified LCD TVs, and 2 plasma TVs. At the beginning of this year, there were 5 LCD TVs with a level of energy efficiency and 1 plasma TV; 17 LCD TVs with a level of energy efficiency of 2 and 5 plasma TVs; 31 LCD TVs with a level of 3 energy efficiency. There are 3 plasma TVs, 0 unqualified LCD TVs and 0 plasma TVs.

Recently, the National Radio and TV Product Quality Supervision and Inspection Center has conducted a new round of testing. The testing personnel stated that: “Because the tested products are mainly high-end products, they are basically all qualified. However, this does not mean that the market is not There is a substandard product."

Therefore, the reporter analyzes that the current “flat panel TV energy efficiency limit and energy efficiency rating” is not an important reason for the high degree of recognition that companies have increased costs. Zhang Xin, a senior engineer at the China National Institute of Standardization, told the China Electronics News reporter that “eliminating size tendency and setting the maximum brightness value are the characteristics of the standard.” Based on the above characteristics, flat panel TVs can change energy efficiency indicators by the following methods: First, replace CCFL backlight LCD TVs with LED backlight LCD TVs; second, change the brightening film of CCFL LCD TVs to increase luminous efficiency; and third, replace low-power display screens with plasma TVs, such as NEO-based screens. Fourth, energy efficiency is achieved by debugging related indicators.

Of the above methods, only the fourth one is without increasing the cost of the product. The direction of standards development The reporter revealed that at present, LED LCD TVs can basically meet the primary and secondary standards, while CCFL LCD TVs can only meet the secondary and tertiary standards, which means that to achieve a level of energy efficiency, the backlight must be replaced.

Including “energy-saving projects for the benefit of the people”, it seems that cost and energy efficiency seem to be contradictory, and the improvement of energy efficiency will inevitably increase costs. A relevant person in charge of the machine manufacturer, who declined to be named, said in an interview with China Electronics News: “The pressure of market competition is so great that after the standard is issued, if its own product fails to reach level 1, it will not be consumed by consumers. However, if you want your products to achieve Class 1 energy efficiency without increasing costs, it is imperative for the company to remove some of the additional features of the product, such as Internet functionality, which will, to some extent, reduce the competitiveness of the company's products."

In response, Zhang Xin said in February of this year: “I hope that companies will report the production costs incurred by the company on improving energy efficiency. We will collate and analyze the reported data to determine the final amount of subsidies.” However, As the speed of updating flat-panel television products has accelerated, the reporter has not received any news that this work has progressed.

It is understood that the subsidy of flat-panel TVs has initially adopted the subsidy method for air-conditioning energy-saving and Huimin projects, that is, they are divided according to energy efficiency grades and product specifications. Such as an energy efficiency 32-inch LCD TV subsidies 300 yuan each, 42-inch LCD TVs each subsidy 450 yuan, 52-inch LCD TVs each subsidy 600 yuan, two energy-efficient 32-inch LCD TVs each subsidy 200 yuan, 42-inch LCD TV Each subsidy is 350 yuan, and 52-inch LCD TVs have a subsidy of 500 yuan each.

Li Wenbing, an engineer at BOE Research Institute, told the China Electronics News reporter: “The introduction of a subsidy policy will not only help companies further reduce costs, but also provide financial support for subsequent research and development of energy-saving technologies. If panel makers gain cost advantages, , then the whole machine manufacturer will gain greater cost advantage on this basis."