Auntie Mai uses “LV†and “Gucci†on the bus and subway everywhere – imitating designs, copying patterns, copying materials, and 1 to 1 hardware – super imitation and photocopying techniques make brands miserable. Although brand owners hate the “shanzhai phenomenonâ€, people are welcome to the “shanzhai productsâ€. The “shanzhai†makes luxury goods become “people’s fashionâ€, and “Xiushui†has become a tourism destination for tourists from Europe and America to China. Must-see attractions.
We respect intellectual property rights and reject such unscrupulous behaviors that completely imitate plagiarism. However, from a marketing point of view, if "plagiarism" can be reasonably used and "plagiarism" is established in a more benign competitive order without violating the rights and interests of others, "plagiarism" can also be carried forward.
For the backward companies, to exceed the competitors and industry benchmarks, "imitation" has become an effective way to quickly narrow the distance, which is what we say "plagiarism first, then beyond."
First, plagiarism makes sense, and "plagiarism" makes life better.
“Plagiarism†Makes People's Fashion Become a People's Fashion ZARA from Spain has made Chinese people aware of the power of the “buyers modelâ€. ZARA owns nearly 400 buyer-type designers. It spreads street fashion and “plagiarizes†international top brands by distributing buyers from all over the world, allowing ZARA to grasp trends for the first time. Usually, the latest designs of some top big names are just on the counter, and ZARA will quickly release fashions that are very similar to these designs. This efficient "plagiarism" and fast fashion consumption concept has made ZARA rank third in the world and Spain ranks first in the status of a garment manufacturer. It has become a leading brand in the fast fashion model. It is famous and profitable. It can be described as a "famous for both fame and fortune."
First-class design, second-rate quality, and third-rate price make ZARA succeed in defeating many luxury brands. It can be said that "plagiarism" has allowed ZARA to transform its first-rate design quality into a popular fashion that everyone can afford.
"Plagiarism" has formed a late-comer advantage, allowing companies to stand on the shoulders of the giants. The development of the brands of most technology-producing companies in China starts with OEMs. The biggest advantage of OEM development is the mastery of core technologies. The initial success of Galanz can also be said to rely on the technical advantages of OME. By mastering the core technologies for OEMs of major international brands, and occupying a large market share through OEMs, it has achieved a feat of co-existence of OEM and creation with strong competitive advantages.
In the automotive field, "plagiarism" techniques often play a greater role. For example, the Haima M2 imitates the Mazda 2, the Changfeng ACUMEN imitates the Volvo S40, the Lifan 320 imitates the MINICooper, and the imitative BYD M6 imitates the Toyota Previa, the BYD S8 imitates the Mercedes CLK and so on. Many companies have created their own brands by taking advantage of it. Although BYD was once pushed to the cusp of "plagiarism," it is undeniable that, as a car company has just begun, it is indeed a shortcut to use the doctrine. Toyota, which BYD was alleged to have imitated, is also a car group that has attracted attention in the world today with the spirit of innovation.
Technical "plagiarism" circumvents the time cost of immersive research, and uses advanced technology to learn for themselves. It is on the shoulders of giants to continue to grow.
Second, "plagiarism" is not an end. Surpassing is the key to the survival of SMEs. As a SME, how to survive is the key. This means that every step the company takes must minimize risks.
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Application fields of solar panels:
1. User solar power supply: (1) Small power supply ranging from 10-100W, which is used for military and civilian life in remote areas without electricity, such as plateaus, islands, pastoral areas, frontier posts, etc., such as lighting, TV, tape recorders, etc.; (2) 3 - 5KW home roof grid-connected power generation system; (3) Photovoltaic water pump: solve deep water well drinking and irrigation in areas without electricity.
2. Transportation field: such as navigation lights, traffic/railway signal lights, traffic warning/sign lights, Yuxiang street lights, high-altitude obstruction lights, highway/railway wireless telephone booths, unattended road shift power supply, etc.
3. Communication/communication field: solar unattended microwave relay station, optical cable maintenance station, broadcast/communication/paging power system; rural carrier telephone photovoltaic system, small communication machine, GPS power supply for soldiers, etc.
4. Petroleum, marine, and meteorological fields: cathodic protection solar power systems for oil pipelines and reservoir gates, domestic and emergency power supplies for oil drilling platforms, marine testing equipment, meteorological/hydrological observation equipment, etc.
5. Lamp power supply: such as garden lamps, street lamps, portable lamps, camping lamps, mountaineering lamps, fishing lamps, black light lamps, rubber tapping lamps, energy-saving lamps, etc.
6. Photovoltaic power station: 10KW-50MW independent photovoltaic power station, wind-solar (firewood) complementary power station, various large parking plant charging stations, etc.
7. Solar buildings: Combining solar power generation with building materials will enable large buildings in the future to achieve self-sufficiency in electricity, which is a major development direction in the future.
8. Other fields include (1) Supporting cars: solar cars/electric cars, battery charging equipment, car air conditioners, ventilation fans, cold drink boxes, etc.; (2) Solar hydrogen production plus fuel cell regenerative power generation system; (3) Sea water Power supply for desalination equipment; (4) Satellites, spacecraft, space solar power plants, etc.
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