Five Marketing Channels for Smart Homes

With the rapid development of science and technology, people are increasingly pursuing a high quality of life and are increasingly eager for a comfortable, smart, safe life. Therefore, smart homes have emerged as the times require.

In the early 1980s, smart homes began to be popular in developed countries such as Europe, America and Japan. In the early 1990s, they gradually extended to Hong Kong, Macao, and Taiwan in Southeast Asia and China. In the mid-1990s, smart communities began to appear in other regions of China; At the end, smart communities, intelligent buildings, etc. began to develop rapidly, while smart home products for the family began to emerge. The smart life has gradually entered the sight of people and become an irresistible new trend in the development of the times.

The development potential of the smart home market is unlimited, and anyone who can seize the opportunity and occupy the market can win. Therefore, how to market smart homes faster and better is the biggest problem that every smart home marketer faces.

Cooperation with real estate agent

The real estate business cooperation marketing model is divided into fine decoration real estate project cooperation, sample housing project cooperation, real estate delivery is scheduled to show cooperation.

1. Fine decoration real estate project cooperation

The cooperative marketing approach is mainly aimed at those high-end fine-tuned real estate projects, the smart home this piece into the real estate budget, and as a real estate selling point to attract the attention of consumers. This kind of sales method is generally conducted before the real estate project budget, and the loan settlement method is settlement by installments.

2. Sample house project cooperation

The cooperative marketing method is mainly used in real estate building model homes, smart home companies can cooperate with the real estate business, smart home into the model room, as a promotional point and profit point for promotion. This kind of sales method, in the real estate piling, it is generally necessary to immediately consider the cooperation with the real estate business model house, the settlement method is generally with the real estate business to share profits or share the profits, with the owner directly settlement.

3. Real estate delivery room fixed-point display cooperation

The co-marketing method is mainly when the real estate is ready to be delivered to the householder. Within two to three months after the property is located, hang up the exhibition board and other set points to display the function and effect of the smart home products. Period, making profit points for smart homes. The settlement method is to pay the real estate agency fees and monthly fees, with the owner of the direct settlement.

Cooperation with decoration company

Smart home companies cooperate with various decoration companies to implement profit sharing. The agents are responsible for installation and after-sales services. At the same time, they provide centralized training for the designers of decoration companies, and the decoration company is mainly responsible for product recommendation.

Cooperation with system integrators

Cooperation with system integrators is mainly looking for partners in decoration-related categories, such as some security product sellers, building material distributors, electronic product sellers, and electrical lighting vendors. For them, smart home products are not only a product that can be systematically integrated and sold, but also a profitable point, so generally there will be better cooperation intentions. This kind of sales cooperation is similar to that of a decoration company. Its sales characteristics are similar to those of a decoration company.

Professional market setting

The professional market set-point sales method refers to the promotion and sales of smart home products through the establishment of specialized markets, such as the large-scale building materials market, the lighting electrical appliance market, and the professional electronic market. These markets are facing decoration customers, which means they are all facing prospects.

Supermarket sales

When the product is relatively mature, a large number of smart home products can be sold through supermarkets and other open-front sales facades; in the early stage of smart home products, the purpose of publicity can be achieved through demonstrations and promotions by the promoters, so that ordinary old names can be more directly To accept the concept of smart home life.