Ford will operate its own self-driving taxi business in 2021.
According to the "Financial Times" report, Ford plans to start large-scale operation of its own self-driving taxi business in 2021. As of now, Ford's plans are more radical in the field of driverless services.
Despite the recent traffic accident in Uber’s Autopilot test vehicle, which resulted in the death of a pedestrian, the autopilot vehicle was originally designed to avoid accidents by reducing human error. In addition, autopilot technology also brings new business opportunities such as auto-pilot taxi fleets, which may change the traditional way of vehicle ownership.
Jim Farley, Ford’s Executive Vice President and Global Markets President, revealed that the company plans to operate a customized vehicle layout instead of selling the technology to Netjoy’s operating service provider. Last year, Ford Motor Co. invested $1 billion in Argo, an AI start-up, and competed with traditional auto makers such as Waymo, Uber, and GM and Toyota in the field of self-driving cars.
In addition, Ford Motor Co., Ltd. has also launched trial operation services with Domino in Miami, such as concessions for consumers willing to leave the apartment and pick up pizza for unmanned delivery vehicles. Ford hopes to polish the business model in this way.
Farley told the Financial Times that “Our current thinking is that we own and operate the fleet.†Ford currently cooperates with Delta and the logistics company Postmates to test autonomous vehicles in Miami. Farley pointed out that the most important thing is the business model itself, how profit is divided, the price consumers need to pay for automated driving distribution, and how they can be priced so that logistics companies or distribution companies consider this service valuable.
According to Farley, Ford Motor also plans to open the right to operate goods to local small companies, which may result in direct competition with courier services. But if Ford wants to deploy autonomous vehicles on a large scale in 2021, it will require a lot of testing in the coming years.
When the business begins in 2021, Ford will use a hybrid model to provide 20 hours of service daily. Vehicles can exchange passengers and cargo, and models such as Ford’s Transit will be ready for use.
But for autopilot technology, global automakers have adopted different models. Among them, Volvo and Jaguar Land Rover signed agreements with Uber and Waymo to provide the above drone operators with vehicles, while GM and Renault-Nissan operated their own services. Uber has said that in the long run, eliminating the cost of paying drivers is critical to their business model.
Unlike Ford, GM plans to begin its own automated driving service next year with the Chevrolet Bolt. The Renault-Nissan Mitsubishi Alliance plans to launch its own online booking service in 2022, but did not provide more details.
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