Healthy home appliances become the new darling of the market

From urban haze to part of water pollution incidents, health issues have been highly regarded, the home appliance market has been adjusted, and all kinds of special health appliances such as air cleaners and water purification equipment have also entered the homes of ordinary people and entered rapid growth. .

According to data from Yikang in a third-party organization, from January to August this year, the amount of air purifiers achieved a significant increase in synchronization, cumulative retail sales volume increased by 70.9% year-on-year, cumulative retail sales volume increased by 86.9% year-on-year, and market performance was far better than Traditional home appliance market.

Among them, the market mainly uses air cleaners for activated carbon filtration systems and ion filtration systems, which together account for over 80% of the market share. Air cleaners equipped with various filtration systems all achieved substantial increases. Among them, ion filtration systems saw the largest increase in product volume. The cumulative volume of retail sales in January-August increased by 94.6% year-on-year, and the cumulative increase in retail sales was up to 123.2% year-on-year.

The growth rate of water purification equipment was slightly weaker than that of air fresheners. The cumulative volume of retail sales from January to August increased by 49.1%, of which direct drinkers and water purifiers saw the largest increase. The cumulative increase in retail sales was 35.6% and 79%, respectively. The cumulative growth was 38.4% and 108.6%, respectively. Among them, the pure water machine pulled the overall market retail sales by 31.4%, which contributed the most to the market growth.

Air fresheners and water purification equipment belong to the mainstream products of healthy appliances. The market structure of the two is similar in that the market concentration is high. The market share of the top four brands in the market is more than 75%; the difference is that The two brands are dominated by foreign brands and domestic brands respectively. The market share of foreign brands in the air purifier market accounted for 84.1%, while in the water purification equipment market, domestic brand camps accounted for 71% of retail sales. Yi Ting analyst Shi Ting believes that air fresheners and household water purification equipment represent healthy, fashionable and advanced life concepts, and the market potential in China is huge.