How to expand and improve the South China Sea lighting companies (Figure)
In the course of development over the years, Nanhai lighting companies have emerged a large number of outstanding leading figures, and formed a pattern of “three points in the world, the first in the South China Sea†in the lighting industry, which has made positive progress for the development of China's lighting industry. contribution. The words "Nanhai Commercial Photo" are the names that have been shouted out through the joint efforts and efforts of all the business enterprises in the South China Sea.
Foshan Nanhai, known as China's tube spotlight production base, brings together Jiamei Lighting, Southeast Lighting, Langshi Lighting, Haojue Lighting, Wei'ao Lighting, Delta Lighting, Sanhe Lighting, Ketai Lighting, Guangqi Lighting, etc. Commercial lighting finished products. According to incomplete statistics, there are nearly 300 commercial lighting products companies in Foshan Nanhai and related accessory companies.
However, as the competition in the lighting industry intensifies, the advantages of Nanhai Lighting are slowly losing, and most companies are relegated to second-tier OEMs. How to fully tap and exert the brand value of this region, clarify the boundaries between the government's economic development and its inaction, and make the regional characteristic industry bigger and stronger, and make a new scale and level. Expansion and improvement. So, who can give the South China Sea a pair of support hands? There is no doubt that the first is the strong support of the local government, and then the full cooperation of the media.
The "2007 First Nanhai Lighting Enterprise Leaders Association" organized by "Guzhen Lighting" is undoubtedly a strategic move, and its significance is far-reaching.
Guest: Chen Weixin, Nanhai District Economic and Trade Bureau of Foshan City, Deputy Director of the Foreign Trade and Economic Cooperation Bureau of Nanhai District, Foshan City
Liu Jin?? Deputy Director, Luocun Sub-district Office, Nanhai District, Foshan City
Chai Guosheng Chairman and General Manager of Guangdong Xuelaite Optoelectronics Technology Co., Ltd.
He Zhaojian Chairman of Foshan Nanhai Jiamei Times Lighting Co., Ltd.
Xu Binmeibo Optoelectronics Technology Co., Ltd.
Enterprise representative: about 60 people in the Nanhai lighting and lighting industry leaders and industry insiders
Chen Weixin: Brand and technological innovation is hard work
Nanhai lighting needs to be bigger and stronger, and the problem that must be solved at present is the status quo of Nanhai lighting enterprises. There are currently 300 lighting companies in the South China Sea, including 30 companies with their own brands, and others are OEM. There is now a provincial brand: Shellett. 2 provincial-level famous trademark enterprises: Xuelaite, Huaqiang Electric Lighting.
In terms of technological innovation and research and development capabilities, only Snow Wright has taken the lead and established a provincial technology R&D center. Its entire electric light source technology is also in the first-class level in the country, and it has 100 patents. The company has always attached great importance to the cultivation of technical talents, and has reached the international advanced level in technology. When applying for listing, it is also because this is recognized by the State Political Supervision and Construction Commission.
The second is the direction of the future development of the industry. If the Nanhai lighting enterprises continue to do OEM, the profit margin will become smaller and smaller, the work card is the driving force for enterprise development, and the innovation is the core competitiveness of the enterprise. With the brand, with the technology patented, this enterprise can do big business. Strong, entrepreneurs should work hard from brand and technological innovation.
Then how to make good use of government resources and government support policies. The local government will make a good article in this regard. If the enterprise can obtain the provincial, national and world-class brand awards, the government will give a high bonus and hope that the enterprises in the company will seize the opportunity.
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