Every year, CCBN will launch some new products and new technologies. These new products and technologies have basically become the vane of the industry, which will greatly promote the industry in the coming year. For example, the upcoming chip of the National Science and Technology Department, with wifi wireless connection, the main high-definition sound quality, triggered widespread concern in the industry.
In contrast to the entire audio market, the status of traditional speakers composed of speakers has been in jeopardy, the sound attenuation is large, and the connection lines are needed, and more and more people are criticized. Digital audio is popular with the public because of its unique high signal-to-noise ratio, low distortion, and low sound attenuation. The launch of the National Science and Technology High-definition audio chip marks the "digital sound", or will become an important trend in the development of the industry this year.
An opportunity: smart terminal outbreak
The reason why the industry regards "digital audio" as an important development trend in 2014 is because there is a big background behind the era: the outbreak of smart terminals. According to mobile cell research firm Mediacells, in 2014, only China and India will have a combined sales of 500 million smartphones. The development of the tablet is also very rapid. According to the IDC report, it will reach 236.3 million units in 2014, surpassing laptops for the first time. Another heavyweight product in the smart terminal, smart TV will also usher in a new outbreak. According to data from market research institutions, the shipment of smart TVs will reach 123 million this year. Some media outlets said: "In 2014, the smart TV industry may be experiencing explosive growth."
Smart terminals bring us a better quality of life, but also because of the extreme demand for mobility and aesthetics. All manufacturers are eager to make the product thin and light, and this is at the expense of sound quality. Taking smart TV as an example, its sub-rate has reached “4K†and entered the “ultra-clear†era. The picture is more and more refined and beautiful, and the craft is more delicate and light. However, the TV with a value of over 10,000 and a thin shape squeezes the space of the speaker, and the sound quality is thin and weak, lacking a sense of presence. "The eyesight is getting better and better, and the hearing is getting worse" is the most embarrassing phenomenon. At this time, a set of soundbar speakers that do not affect the appearance of the TV and meet the sound quality requirements become very necessary.
Digital audio has become a rigid demand, and it is this background that heralds digital audio, or will usher in a round of explosions in 2014.
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