iPad will sell at least 28 million units next year

September 9 news, according to foreign media reports, UBS Investment Research (UBS Investment Research) analyst Maynard Um this week released an investor research report, after the Apple iPad price cuts, low-end notebook computer sales in 2011 May fall. It is expected that consumers will purchase at least 28 million iPads in 2011.

Maynard Um raised the target price of the Apple stock from the previous $340 to $350 in the research report. He said that there is no evidence that the iPad has a negative impact on sales of Mac computers, but it will have a negative impact on the PC computer industry. Um wrote in the research report: "The sales of traditional laptops seem to have been affected by the iPad. Vendors are rushing to release tablets similar to the iPad. We think most of the impact will be concentrated on low-end PC sales because iPad The selling price is the closest to the price of the low-end PC. Compared with the traditional low-end PC, the iPad seems to be more attractive to consumers."

He also pointed out: "We did not say that the iPad will completely replace the PC, because the iPad does not provide all the features that the laptop can provide. However, consumers who purchase the iPad may postpone the purchase and upgrade of existing PC plans."

Um expects that Apple will sell 28 million iPads in 2011, and he said that this forecast may be conservative.

Um's research report also pointed out that the popularity of the iPad will drive price reductions for DRAM products used in PCs. Products like iPads are less dependent on DRAM than traditional laptops or desktops. Samsung warned this week that due to weak PC sales, the memory on the market is now oversupply.

Um also reiterated in the report the rumor that Apple will release a new CDMA iPhone 4 in January 2011. Taking into account that Apple may increase Verizon to the US operator of the CDMA version of the iPhone, he raised Apple’s revenue forecast this year; at the same time, he also increased the Apple iPhone’s 2011 sales target to 52 million.

Um wrote in the report: “Although the economic situation is grave, consumers are still willing to pay for innovative products. Although the competition in the smart phone market is increasing day by day and the competition in the tablet PC market will become increasingly fierce, Apple is extremely strong. With our ability to innovate, we firmly believe that it can achieve our forecasted performance goals."