Li Mantie: LED industry will enter the stage of survival of the fittest and scale
Recently, Li Mantie, chairman of Shenzhen Lehman Optoelectronics Technology Co., Ltd., accepted an exclusive interview with industry media reporters. In the interview, Chairman Li Mantie explained the development of the LED industry, analyzed the current status and future of the industry, and introduced the current business development and future planning of Lehman Optoelectronics.
Reporter: First, Li Dong is invited to give us an introduction.
Li Mantie: Lehman Optoelectronics, as the first listed LED company in Shenzhen, has gained some advantages in certain segments of the industry. Thanks to the LED industry, as an emerging field, Lehman is given the opportunity. I am grateful to the reporters for their attention to the LED industry. I am very happy to have some exchanges with you today.
Reporter: Under the situation of industrial development, the growth rate of the backlight market has slowed down, and the lighting market has not been fully opened. Especially in the situation of large economic environment, LED enterprises have great pressure to survive. How do you view the current state of industrial development? Now some people are worried about overcapacity in the domestic LED industry. Lehman Optoelectronics is mainly doing packaging and display. What is the most stressful thing for Chinese packaging companies?
Li Mantie: The LED industry is a strategic emerging industry with bright prospects and twists and turns. In the past one or two years, various capitals have entered this field in large numbers to promote the rapid development of this industry. However, the scale of enterprises in the LED industry is generally small, and the largest middle-aged sales of domestic listed companies does not exceed one billion. The largest listed company has sales of 4 billion to 5 billion, and the sales of European and American LED listed companies are up to 7 billion yuan. Therefore, the domestic LED industry is still in its infancy. With the development of the industry, the industry will enter the survival of the fittest and scale. stage.
In the past two years, the upstream and midstream companies have received a lot of investment, which is to promote the development of the industry, and to promote the expansion of the company's scale, so that enterprises can achieve better survival through integration, while also promoting the price of chips and packaged devices. The decline, which has given the chip and packaging companies a lot of pressure, but will provide more cheap and good materials for the future lighting field, bring price reduction information to the lighting market, make the feasibility of lighting applications increase, the price The threshold is lowered, laying the foundation for a large number of applications in the future. Problems such as rising raw materials and labor costs have greatly affected the gross profit margin in the upstream epitaxial chip and packaging fields, but this is also an inevitable rule and a state that any industry will experience.
Reporter: The price has dropped. The rising cost of raw materials and labor has brought a lot of pressure on many companies. Does Lehman Optoelectronics have such pressures and how will it respond? Has the market strategy been adjusted accordingly?
Li Mantie: The entire industry is facing rising labor costs and rising raw materials. Lehman Optoelectronics is also facing such pressure. As you can see, the semi-annual reports of several listed companies generally show such pressures and challenges. Lehman Optoelectronics diversifies these unfavorable factors through business strategies such as product differentiation, technology differentiation, and differentiation of marketing strategies. Good competitiveness gives the shareholders a return.
Reporter: The director of Guangdong Science and Technology Department stressed that collaborative innovation is very important for LED companies. How do you think LED industry synergetic innovation should integrate resources? What kind of planning does Lehman Optoelectronics have in 2012?
Li Mantie: Some time ago, the Science and Technology Department and the Guangdong Semiconductor Association established the Joint Innovation Center. Lehman actively participated in this activity as one of the sponsors. The LED industry is now in the stage of a combination of enterprises, and there is indeed a need to strengthen the horizontal exchanges and complementary advantages between enterprises. I believe that the Guangdong Provincial Science and Technology Department will lead the organization of a joint innovation center established by some well-known enterprises in the province to integrate resources, give play to their respective advantages, and promote the healthy development of the industry with the model of “government set up and enterprises singingâ€. In 2012, Lehman Optoelectronics will continue the development of LED wrap, LED display and LED lighting. The driving car is still small, but LED lighting will have great potential in the future. I hope Lehman's troika Can go hand in hand.
Reporter: You just said Lehman's troika packaging, display and lighting business. Now the display field has become stable and mature, and many companies have seen great prospects in the field of lighting. So how can Lehman Optoelectronics make these three? Do the business do a good job of connecting and transforming? Is there a time period for Lehman to extend from the package to the display?
Li Mantie: LED display has been developed for ten years, and now there will be a steady growth rate of 20% to 30% every year. LED display applications have seen good growth in many areas as LED costs have decreased. For example, in the field of LED advertising, advertising operators have converted traditional billboards into LED electronic advertising screens with an input and output. It takes three years or more to recover. Now with the cost of LED display and the advancement of technology, the payback period has become one to two years. LED electronic advertising screens in the traditional municipal square information release market growth rate is not very large, but in the advertising, the field of these areas of faster growth, so LED electronic advertising screens in different applications, the growth rate is high or low.
Reporter: First, Li Dong is invited to give us an introduction.
Li Mantie: Lehman Optoelectronics, as the first listed LED company in Shenzhen, has gained some advantages in certain segments of the industry. Thanks to the LED industry, as an emerging field, Lehman is given the opportunity. I am grateful to the reporters for their attention to the LED industry. I am very happy to have some exchanges with you today.
Reporter: Under the situation of industrial development, the growth rate of the backlight market has slowed down, and the lighting market has not been fully opened. Especially in the situation of large economic environment, LED enterprises have great pressure to survive. How do you view the current state of industrial development? Now some people are worried about overcapacity in the domestic LED industry. Lehman Optoelectronics is mainly doing packaging and display. What is the most stressful thing for Chinese packaging companies?
Li Mantie: The LED industry is a strategic emerging industry with bright prospects and twists and turns. In the past one or two years, various capitals have entered this field in large numbers to promote the rapid development of this industry. However, the scale of enterprises in the LED industry is generally small, and the largest middle-aged sales of domestic listed companies does not exceed one billion. The largest listed company has sales of 4 billion to 5 billion, and the sales of European and American LED listed companies are up to 7 billion yuan. Therefore, the domestic LED industry is still in its infancy. With the development of the industry, the industry will enter the survival of the fittest and scale. stage.
In the past two years, the upstream and midstream companies have received a lot of investment, which is to promote the development of the industry, and to promote the expansion of the company's scale, so that enterprises can achieve better survival through integration, while also promoting the price of chips and packaged devices. The decline, which has given the chip and packaging companies a lot of pressure, but will provide more cheap and good materials for the future lighting field, bring price reduction information to the lighting market, make the feasibility of lighting applications increase, the price The threshold is lowered, laying the foundation for a large number of applications in the future. Problems such as rising raw materials and labor costs have greatly affected the gross profit margin in the upstream epitaxial chip and packaging fields, but this is also an inevitable rule and a state that any industry will experience.
Reporter: The price has dropped. The rising cost of raw materials and labor has brought a lot of pressure on many companies. Does Lehman Optoelectronics have such pressures and how will it respond? Has the market strategy been adjusted accordingly?
Li Mantie: The entire industry is facing rising labor costs and rising raw materials. Lehman Optoelectronics is also facing such pressure. As you can see, the semi-annual reports of several listed companies generally show such pressures and challenges. Lehman Optoelectronics diversifies these unfavorable factors through business strategies such as product differentiation, technology differentiation, and differentiation of marketing strategies. Good competitiveness gives the shareholders a return.
Reporter: The director of Guangdong Science and Technology Department stressed that collaborative innovation is very important for LED companies. How do you think LED industry synergetic innovation should integrate resources? What kind of planning does Lehman Optoelectronics have in 2012?
Li Mantie: Some time ago, the Science and Technology Department and the Guangdong Semiconductor Association established the Joint Innovation Center. Lehman actively participated in this activity as one of the sponsors. The LED industry is now in the stage of a combination of enterprises, and there is indeed a need to strengthen the horizontal exchanges and complementary advantages between enterprises. I believe that the Guangdong Provincial Science and Technology Department will lead the organization of a joint innovation center established by some well-known enterprises in the province to integrate resources, give play to their respective advantages, and promote the healthy development of the industry with the model of “government set up and enterprises singingâ€. In 2012, Lehman Optoelectronics will continue the development of LED wrap, LED display and LED lighting. The driving car is still small, but LED lighting will have great potential in the future. I hope Lehman's troika Can go hand in hand.
Reporter: You just said Lehman's troika packaging, display and lighting business. Now the display field has become stable and mature, and many companies have seen great prospects in the field of lighting. So how can Lehman Optoelectronics make these three? Do the business do a good job of connecting and transforming? Is there a time period for Lehman to extend from the package to the display?
Li Mantie: LED display has been developed for ten years, and now there will be a steady growth rate of 20% to 30% every year. LED display applications have seen good growth in many areas as LED costs have decreased. For example, in the field of LED advertising, advertising operators have converted traditional billboards into LED electronic advertising screens with an input and output. It takes three years or more to recover. Now with the cost of LED display and the advancement of technology, the payback period has become one to two years. LED electronic advertising screens in the traditional municipal square information release market growth rate is not very large, but in the advertising, the field of these areas of faster growth, so LED electronic advertising screens in different applications, the growth rate is high or low.
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