Opportunity challenge coexistence smart TV how to hold Internet thigh
Everyone should know that the so-called smart TV is actually a TV with a built-in smart operating system (mostly Android). In addition to the traditional TV functions, these TVs also have various expansion functions brought about by APP expansion. And these functions must be fully utilized. Networking is the key.
Therefore, for the television industry, the popularity of the Internet will largely determine the speed of adoption of smart TVs. After all, with the support of the network, the function of the smart TV can fully play its role, and the interaction can be carried out better, thereby inspiring the user's desire to purchase.
Recently, eMarketer, a world-renowned market research institution, has published a set of survey data on global Internet usage. The data shows that as of 2013, the global population is about 7.057 billion people. With the continuous development and popularization of Internet technology, it will increase at an annual rate of 6.2%, especially in Indonesia and India. .
In other words, by 2018, at least half of the world’s population will have access to the Internet. However, for some remote areas, the popularity of the Internet is still a problem. Fortunately, however, some large companies are also working to solve such problems. Google and Facebook, for example, are developing and using wireless WiFi to provide Internet access services, which may solve this problem quickly in the future.
This is indeed a good news for smart TVs. However, how to make use of this trend is the question that manufacturers urgently need to think about. To know that the Internet not only brings about the extension of functions, but also the way users use TV, and even changes the way TV is sold. This can be seen from the strong performance of the Double 11 this time.
Therefore, for smart TV manufacturers, the popularity of the Internet is an opportunity and a challenge. They need to consider more things than in the past closed period, promotion, sales, functions must have the characteristics of the Internet Caixing. Internet companies have some innate advantages in this regard. They have more experience in the functional design of products and marketing promotion methods of products. However, traditional TV manufacturers are required to make full use of their technological superiority to enhance their Internet strength and ultimately achieve "intelligent" and "internetized."
Therefore, for the television industry, the popularity of the Internet will largely determine the speed of adoption of smart TVs. After all, with the support of the network, the function of the smart TV can fully play its role, and the interaction can be carried out better, thereby inspiring the user's desire to purchase.
Recently, eMarketer, a world-renowned market research institution, has published a set of survey data on global Internet usage. The data shows that as of 2013, the global population is about 7.057 billion people. With the continuous development and popularization of Internet technology, it will increase at an annual rate of 6.2%, especially in Indonesia and India. .
In other words, by 2018, at least half of the world’s population will have access to the Internet. However, for some remote areas, the popularity of the Internet is still a problem. Fortunately, however, some large companies are also working to solve such problems. Google and Facebook, for example, are developing and using wireless WiFi to provide Internet access services, which may solve this problem quickly in the future.
This is indeed a good news for smart TVs. However, how to make use of this trend is the question that manufacturers urgently need to think about. To know that the Internet not only brings about the extension of functions, but also the way users use TV, and even changes the way TV is sold. This can be seen from the strong performance of the Double 11 this time.
Therefore, for smart TV manufacturers, the popularity of the Internet is an opportunity and a challenge. They need to consider more things than in the past closed period, promotion, sales, functions must have the characteristics of the Internet Caixing. Internet companies have some innate advantages in this regard. They have more experience in the functional design of products and marketing promotion methods of products. However, traditional TV manufacturers are required to make full use of their technological superiority to enhance their Internet strength and ultimately achieve "intelligent" and "internetized."
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