Sharp set off a domestic 3D smart phone market battle in Japan

According to Japanese media reports, Sharp announced on the 15th that the market for smart phones within 2-3 years exceeded 5 million units. This goal was first announced by the chief operating officer of Sharp Dadu Chang, at the press conference held on that day.

According to the report, Sharp also announced the 2010 annual plan for Sharp's domestic mobile phone sales of 9 million units, but did not announce the proportion of domestic smartphone sales. However, Sharp said that the proportion of smart phones will continue to increase in the future, and plans to occupy the domestic market by expanding product camps and strengthening functional research and development suitable for domestic users to defend its first brand reputation in Japan's domestic mobile phone market.

This time, Sharp also released five new smart phones that were launched in the domestic market in the second half of the year. Including: NTT mobile communication (9437. T) exclusively for models "LYNX3D", KDDI <9433. T> specifically for models "IS03" "05" and Softbank (9984.T) "Galapagos" for the series of two new aircraft, compared to the Apple iPhone, Samsung GalaxyS exclusive exclusive, Sharp smart phone sales channels are Comprehensive coverage of Japan's three major mobile operators.

Allegedly, the new smart phones mentioned above include not only domestic mobile phone users like Mobile Wallet, Seg, and infrared, but also 3D video browsing without wearing special 3D eyes. This is in line with Apple’s iPhone and Samsung. Electronic (005930. KS) GalaxyS and other global models confrontation.

In addition, the company also announced that Galapagos, a tablet terminal (tablet computer) such as e-books, will be launched on the domestic market next month and will cooperate with Culture•Convenience•Club (CCC) to use the latter’s TSUTAYA throughout the country. The franchise store network and direct-operated store network provide convenient content download services. Beginning next spring, the company’s smartphone products will also launch this cooperation.

Of course, for the Chinese market, which ranks second only to Japan, Sharp has also developed two smart phone products that cater to the habits of Chinese mobile phone users, and plans to officially go public at the end of next year. In the future, we will further expand the product camp including 3D mobile phones, and compete with Apple, Samsung, LG, Nokia, and HTC competitors in the emerging smartphone market in China. However, perhaps the time is not yet ripe, Sharp has not announced sales plans for overseas markets such as China.

According to a report issued by the authoritative MM Institute last month, in the first half of 2010, Sharp has been ranked No. 1 in the Japanese domestic mobile phone market for nine consecutive terms since the first half of 2006, and its sales volume has increased by 3.3% year-on-year to 4.35 million units. The share decreased by 2% year-on-year to 22.7%. (2nd place: Fujitsu 2.85 million units (same increase 4.4%); market share 14.9% (minus 1%); 3rd place: Panasonic mobile communications, market share 13.6% (reduce 3.2%); 4th place: NEC, Market share 12.1% (minus 4%); 5th place: Kyocera market share 11.4% (+7.5%); 6th place Sony Ericsson, market share 7.4%; Apple ranked 6th, Toshiba ranked 7th ;LG ranked eighth, Samsung squeezed into the top 10 for the first time.)

In the first half of 2010, Japan's domestic mobile phone market ranked and in the first half of the domestic domestic smartphone market, Apple still ranked first, Sony Ericsson ranked second, and Sharp ranked third.

In the first half of 2010, Japan’s smartphone market ranking analysts stated: “As the trump card in the domestic mobile phone market in Japan, Sharp's response in the smart phone field is obviously one step slower than that of Apple, Samsung, HTC, Sony Ericsson, etc. However, compared with Japan, For domestic mobile phone manufacturers, Sharp still holds the top position, or Sharp's embarrassment is precisely the embarrassment of the Japanese mobile phone industry.However, as Japanese manufacturers are pushing the smart phone market, they are familiar with the characteristics of local consumption and The advantages of 3D technology, such as flat-panel TVs, have opened up the 3D industry chain and launched 3D smart phone wars. Therefore, there is still a great possibility that Japanese brands will stand up in their domestic market."