Small-pitch LED display market welcomes “golden period†and the growth rate will reach 110%
The birth of the small-pitch LED display marks the official entry of LED display technology into various indoor applications. In the future, small-pitch LED display technology will quickly enter indoor applications in the next few years due to its advantages of seamless stitching, excellent display performance, continuous semiconductor technology advancement and cost reduction. The small-pitch LED display is expected to replace the original indoor large-screen display technology in stages or in whole or in part to fill the technical gap. The potential market space is more than 100 billion yuan, and will explode in the next few years. It is expected that in the next five years (2014-2018), the market-scale compound growth rate of small-pitch LED display products will reach 110%.
In the first stage, enter the professional indoor large screen display market. In professional indoor large-screen display applications such as command, control, surveillance, video conferencing, and studio, small-pitch LED displays are expected to replace mainstream technologies such as DLP rear projection splicing technology, LCD/plasma splicing technology, projection and projection fusion technology. . We expect small-pitch LEDs to show that the global potential market for this application is over 20 billion.
In the second stage, we entered the business conference and education field. The application of the business conference display area includes large-scale conferences and small conferences. The former, such as the parliamentary venues, hotels, large conference rooms of enterprises and institutions, and other conference venues for more than 100 people; the latter is mainly small conference rooms with an index of ten people. The application of education ranges from elementary school classrooms to university lecture halls. The number of students in each classroom is as small as tens or hundreds. These areas currently primarily use projection techniques to display the required data. We believe that small-pitch LEDs show a global effective market space of more than 30 billion in this area.
In the third stage, it entered the high-end home TV market. Limited by the technology of LCD TVs, the current technology of large-screen high-end home TVs above 110 inches is lacking, and projection technology is difficult to meet the requirements of high-end users for viewing effects. Therefore, the future of small-pitch LED display technology is expected to achieve brilliant results in this field. We conservatively expect the global effective market space for small-pitch LED display technology in this field to be more than 60 billion. Entering this field still requires technological progress, perfect workmanship and cost reduction. At the same time, enterprises need to improve their layout in product design, sales channels and post-maintenance.
Ordinary indoor large screen displays, cinemas and auditoriums are also important potential markets. With the decline in the price of small-pitch LED display products, the conventional indoor display field, which used large-pitch LED displays to display advertisements and information, is gradually adopting small-pitch LED products. In addition, standard cinemas and non-standard auditoriums are also experimenting with small-pitch LED display technology. The global potential of these markets is expected to reach 10 billion.
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