Solar water heater lack of "leading" stock is insufficient? The standard is not high?

"To give consumers the right to know, do not seek profiteering," Recently the major solar water heater companies are actively calling for a healthy market atmosphere. Experts said that at present, the market for solar water heaters is relatively confusing, and relevant departments should focus on strengthening standard construction in order to regulate and guide the healthy development of the industry.

Market increase is huge

Solar energy is a new energy source with broad development prospects. Meng Xianji, deputy director of the China Renewable Energy Society, told the "China Electronics News" reporter: "At present, solar water heaters have a certain market size. By the end of 2009, the number of solar water heaters will reach 145 million square meters, and by 2020 it will reach 300 million square meters."
Although solar water heaters have the advantages of energy conservation and environmental protection, solar water heater companies are springing up due to the low threshold of the industry and the large space for product profits. This reporter learned that solar water heater companies once as many as 7500, the quality of products of various companies are mixed.
Li Jin, general manager of Beijing Qiangjin Technology Co., Ltd., said in an interview with a reporter from China Electronics News: “The differences in product quality and service will determine the viability of future companies in the market. The rural market is geographically dispersed and scattered. Providing farmers with installation, maintenance and after-sales services is the key to winning the market."
All along, the rural market is a major market for many solar water heater companies to open up, especially after the 2009 solar water heater was successfully selected in the home appliances to rural areas product catalog, the huge potential market space for the solar water heater industry has brought a rare opportunity for development.

Leading company is too small

While seeing good industrial development prospects, the reporter also found that the current low concentration of the industry, product quality is uneven, and technological innovation is slow, resulting in intense competition in the solar water heater industry, and constantly set off a round of price wars.
Although the home appliances to the countryside policy has greatly accelerated the popularity of solar water heaters in rural areas, but limited by the price, quality, service and other factors, the penetration rate of solar water heaters in developed regions is between 7% and 10% in the Midwest. Less than 3% of the underdeveloped regions are popularized.
Li Jin told the "China Electronics News" reporter: "The current biggest drawback of the solar water heater industry is the long-term virtual high pricing, which caused a serious departure from the value of the product and the price. Although in the past two years, solar water heaters included in the home appliances to the countryside However, the penetration rate did not reach the original expectation. The main reason is that the purchasing power of rural Chinese consumers is relatively weak, and the high product prices make them prohibitive."
According to industry insiders, to break through the price resistance of solar water heaters, enterprises must increase technological innovation, continuously strengthen technological innovation capabilities and scale development capabilities, and reduce product production costs by mastering core technologies.
The reporter learned from Jilin Solar Water Heater franchise that it is difficult for consumers to buy a suitable solar water heater. There are many brands on the market, and many brands of consumers are unfamiliar. In this Case, consumers first consider the price when they purchase solar water heaters. However, some smaller companies only focus on making profits, but there is no guarantee on product quality. On the part of accessories, they can also save the province, which leads to products prone to problems.
Luo Zhentao, director of the Solar Energy Professional Committee of the China Energy Conservation Association, said in an interview with a reporter from China Electronics News: “Our country must cultivate 5 to 10 leading solar water heater companies in 2 to 3 years to promote the sound development of the industry.”
In view of the phenomenon of more than 6,000 solar water heater companies coexisting in the industry, Luo Zhentao said that the root cause of the problem is not the number of enterprises. The key is to quickly increase market concentration and form a group of large companies with big brand influence and control of the right to speak. .

Standard quality to be improved

At present, low-energy, energy-efficient products are increasingly favored by consumers. Solar water heaters, as energy-saving and environmentally friendly products, have the same energy efficiency as other home appliances.
Although the country has introduced national standards for the quality of solar water heater products, this standard is not a national mandatory standard, which makes companies do not produce in full accordance with national recommendations. After the company promises to guarantee the quality of the products, it will soon launch the products on the market, which ultimately leads to the uneven quality of the products.
Experts suggest that relevant parties need to improve industrial production, installation, after-sales service, and other related industry standards as soon as possible so that consumers can buy it with confidence and use it with confidence.
Xu Dongsheng, secretary general of the China Household Electrical Appliances Association, said in an interview with reporters: “Although the solar water heater industry already has some standards, the quality of the standard still needs to be improved. Only in this way can the manufacturing level of the whole industry be improved.”
Shuaikang also expressed the hope that the industry can formulate corresponding standards in product materials and product efficiency, and at the same time hope that companies can implement these standards and implement them.
In order to further promote the technological progress of the industry, enhance the quality of solar water heater products, and standardize the development of the industry, the National Solar Energy Standardization Technical Committee has standardized and standardized the management of the solar energy industry.
The National Solar Energy Standardization Committee Secretary General Jia Tieying stated: "The standards not only have a certain role in promoting the quality of solar energy products and the technical level of the entire industry, but also have a certain role in safeguarding the solar market and protecting the legitimate rights and interests of consumers. The introduction will also play an important role in enhancing the international competitiveness of solar energy products in China."
Luo Zhentao also revealed that the solar energy water heater energy efficiency standards are scheduled to be submitted for review in September 2010 and will be fully implemented after approval. For the promulgation and implementation of this energy efficiency standard, Luo Zhentao believes that it will have an important role in promoting the concentration of brand in the industry. Some large companies will gain the opportunity to increase market share.