Tesla Model3 Challenge and Product Core Supply Chain
The most important thing in the electric car industry these days is Model3. Looking at the situation of Iron Man on Twitter, this is probably Tesla's biggest bet. The order is 276K, and 27.6W is collected. This article mainly talks about some opinions and opinions.
The first part is a good place for Tesla.
1.1 God-making movement
The boss’s star-making or brand image problem combines solar energy, spacecraft, etc. on one person, and the image of the taller one is born. The idol is in the car, and we don’t see the car. Over
1.2 Product launch strategy
Here are a few good moves:
13.5W super sports car, limit the number, by raising the sales limit, you can try and improve within a certain range, and bundle the improvement of the first round of products with the added credit value.
The 6-8W sports car starts to enlarge the number, and the larger production line continues to accumulate the brand through the halo effect.
More expensive SUV: This is actually an attempt, the first quarter of 2016. This cool SUV actually sold less than expected Tesla delivered 14,820 vehicles, including 12,420 Model S sedans and 2,400 Model X uTIlity vehicles
3.5W civilian car: accepted the 27.6W order, received a lot of money, but also gave the supplier confidence
In fact, doing new energy for so long, the cost problem will always plague all practitioners.
It is really important that the EV 200-mile car can pull down the 3.5W US dollar. Once it is successful, plus $7,500, it is really possible to hit the fuel car and turn it to the point.
To put it another way, if you can't do it? If this is just a SHOW? If you learn Apple classmates also play a few quarters of jump tickets?
a few doubts
Cooperation with Toyota RAV4 and Daimler's cooperation ClassB, eventually Drop, Toyota does not do BEV, Daimler himself to do the second generation Class B BEV
There is a core issue here. Toyota and Daimler's ability is not cheap and good. Here we have to trust Toyota's cost control capabilities, and Daimler tried twice.
The powertrain is going down, it won’t work, but I don’t know.
Orders and subsequent operational errors in the Chinese market
SUV's cool strategy is not balanced with cost
I am researching data. In fact, last year’s China’s new energy passenger car market was the home of China’s car companies.
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