The story does not describe what the full former PPTV will get listed?

After the exchange of blood for the PPTV, the Suning executive Fan Zhijun issued three major declarations on the first day of work . He stepped out of the blue ocean strategy and became the first brand in the internet video industry. He strived to go public within 2-3 years.

Starting from the retail industry, traditional industry executives who are almost insulated from the Internet video industry, have been called upon to enter the battle and shouted a loud slogan. They want to regroup PPTV with confidence and let the outside world know about the ambition and the return of the king. It's very good, there is a lot of chicken blood, and the gas field is strong.

The former CEO Tao Hao also said that he has a strong voice and his ambitious IPO is still vivid. Presumably, PPTV employees must be confused. Apple Vice President Seville also said, "it's easy to say." Therefore, the problem has come, the PPTV version of the "dream is still necessary, if realized," Fan Zhijun can be as emboldened as Lei Jun it? To know the curtain announced this dream only three years.

Then we will come and see if PPTV can achieve this.

Let's take a look at this blue ocean strategy. In the past year, PPTV has focused on three aspects of sports, variety production, and video e-commerce, and embarked on its own road to differentiation. After hard work, the most effective is the battle for site consolidation in sports videos/live broadcasts. However, the Zhou Liang “Northern Jiangsu Dog” incident and the netizen confrontation incident that were revealed in the sports commentary put the reputation of PPTV Sports into the abyss.

As for variety production and video e-commerce, although the perfect ending was on the "Most Powerful Brain" and other single broadcasts, the following shows did not set off waves. There are too many places that need to catch up and make efforts in this regard. The other one needs to have a share of the e-commerce market that has already been established in the country. At present, only the original slogan is seen in the market.

Of course, the key is also how Suning Group fully supports and integrates PPTV, but such a model and rhythm will inevitably not be reminiscent of Wanda's e-commerce.

Let's look at the industry first. According to Suning's announcement, the current share of PPTV's advertising in the online video sector is about 6.6%, the PC side has about 270 million users, and the mobile terminal has about 70 million users. In 2013, PPTV's total revenue was 110 million U.S. dollars and its net loss was 26.775 million U.S. dollars.

According to data released by CNNIC in June this year, in terms of user size and revenue, the video sites ahead of PPTV are Youku Tudou, Iqiyi PPS, Tencent Video, Sohu Video, and LeTV. Take Youku Tudou as an example, the PC accounted for 58.3% of the video user's share, and the mobile terminal reached 41%. Obviously, the gap between PPTV and Youku is really too great.

At the same time, peer rivals continue to expand. Youku Tudou Co., Ltd. set up a film company and happily sympathized with Xiaomi Technology; iQiyi established a film company, and Xiaomi called us; Sohu video developed UGC, and it packaged 56 webs at a stretch; Tencent's video conquered the US drama, and the money was like. how. Therefore, for PPTV, how to seize the opportunity to catch up with LeTV, which is in a delicate whirlpool, is the most realistic.

Next, we may wish to turn our attention to the rapidly developing mobile terminal, where there may be opportunities for relocation of video sites. According to the Opera Mediaworks report, as of the end of June 2004, China’s mobile phone video users alone exceeded 294 million, and this number is growing rapidly.

The report also pointed out that a large part of video users on the mobile end are loyal users on the PC side of the video site, and the share of new mobile video users is relatively small. This also means that if PPTV wants to subvert the market on the mobile side, besides winning new users, it needs to grab food from other video sites and compete for users.

The problem is that the core of competition in mobile video sites is still content is king. In terms of content, currently well-known programs and film and television dramas in 2015, which were introduced in variety shows, TV dramas, movies, and foreign dramas, have basically been acquired by other video websites through purchases, capital cooperation, and other methods. In terms of self-produced programs and UGC, PPTV is not the best place. Has sports continued to strengthen, including cooperation with other vertical sports communities such as the Tigers? A PPTV sports video portal is not the original intention and ambition of Suning's admission.

Finally, look at the flow of cash. According to iResearch, China’s online video market in Q3 2014 was nearly 7 billion, of which advertising accounted for 62.3%, followed by terminal sales and game-linked revenue. In terms of advertising revenue, the mobile terminal has developed rapidly, accounting for more than 20%. In the early phase of PPTV's commercial liquidity on the mobile side, it took a very short time before and after Suning investment to go very quickly and urgently, saying that mobile revenue exceeded 100 million yuan.

However, during sensitive periods, people had to make a question mark. At the same time, competitors' movements on the mobile end are faster, with mobile games such as Youku and iQiyi accounting for more than 30% of the total, and Sohu's video has reached over 20%.

Specific to new liquidation methods, Youku Tudou, iQiyi PPS, Sohu Video, and PPTV are all building their own private advertising trading platforms, as well as cooperation with hardware manufacturers such as mobile phones and e-commerce companies to develop multi-screen marketing. Expect greater opportunities for liquidity realization. However, in addition to operational experience and cooperation, this area is still inseparable from the scale of users related to big data and well-known and exciting program content.

Ever since, it is difficult for users to grab, and it is difficult to make money. Relying on Suning to deliver resources and blood, can PPTV become the number one brand in the video industry? Perhaps, joint video sites such as Mango TV and LeTV, as well as video e-commerce, smart TV, etc. Can describe a better story.

Just before the story is complete without description, the bloodshed is still listed.

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