This year, the price of white electricity welcomes upward trend

The Regulations on the Administration of the Recycling of Waste Electrical Appliances and Electronic Products (hereinafter referred to as the “Regulations”) was formally implemented on the 1st of this month. The "Regulations" stipulate that producers of electrical products must pay for disposal of discarded electronic products. The industry estimates that 5 types of products will be treated at a 0.5% ex-factory price, which will undoubtedly allow consumers to see the potential for price increases.

In this regard, Dongguan Suning Marketing Manager nicknamed, in addition to the above reasons, coupled with copper, steel and other raw materials continue to rise in international prices and other reasons, air conditioners, refrigerators, washing machines, water heaters, hoods, stoves and other traditional white appliances will welcome The first wave of bullish momentum in 2011. However, all supermarkets in Dongguan also said that they have adopted measures such as mass purchases in advance to ensure that the price of the Spring Festival electric appliance market is stable.

Disposal of waste electrical appliance disposal fund level: Ice-washed air-conditioners will all increase prices It is reported that the National Development and Reform Commission has conducted a general calculation in the “Principles and Level of Levy of Waste Electrical and Electronic Product Handling Funds”: refrigerators and TVs need RMB 10 to RMB 12 each. Air conditioners and washing machines cost 5 yuan to 7 yuan each, and computers need 13 yuan to 15 yuan each. Some industry insiders have also calculated that the specific amount of payment for each type of appliance may be levied at 0.5% of the ex-factory price of the new machine. As a result, in 2011, the prices of new finished products of major manufacturers will go up, which will inevitably become a brand-new pricing strategy that many factories generally adopt.

In addition, according to reports, affected by rising prices of upstream raw materials such as copper and steel, recent news from manufacturers indicated that some market prices for some connected household appliances will also change. Among them, for the ice-washing products, the mainstream popular models of some brands will carry out price increases of about 5%, and some of the joint venture ice-washing brand prices will also be raised in the near future.

At present, mainstream brands such as range hoods, cooking appliances, and disinfection cabinets have increased their prices. Major brands of water heaters are expected to start price adjustments at the end of this month, with an average increase of around 5% to 10%.

For air-conditioning products, many factories have already planned to increase prices in the near future. On the one hand, some of the current mainstream products will be subject to price increases. On the other hand, most of the air-conditioning manufacturers will follow the adjustment of the 2011 product line strategy. Turn to mass production of high-end air-conditioning products.

Stores: Purchasing in advance to stabilize prices So, will the introduction of the “Regulations” lead to a more pronounced increase in the prices of traditional home appliances? Chen Chengwei, senior director of the fashion electronics strategy department, said that since the "Regulations" were implemented in January this year, currently listed products will certainly not rise due to the implementation of the "Regulations", but new products may include this when pricing. One cost included.

In response, a number of salespersons said that they had taken precautionary measures against the continuing rise in raw materials in the upper reaches of the market, and made advance purchases for the main raw material consumables of copper and steel such as air conditioners, refrigerators, washing machines, smoke stoves, and range hoods. Traditional home appliances sold at various stores do not increase in price.

Mr. Wen, the person in charge of Dongguan Suning's marketing department, said that for the arrival of the electrical new year market before the Lunar New Year, Suning will adopt the advantages of the scale of the national platform to provide consumers with affordable mainstream mainstream products and underwriting and custom-made cost-effective home appliances. During the Spring Festival, the home appliance market price is stable. It is reported that in the category of white electric appliances led by refrigerators and washing machines, Suning will adopt a national procurement platform to push up the market price for the products that sell well in mainstream models. At the same time, for consumers with demand for hedging, increase the investment in the purchase of refrigerators and washing machine packages, and fully suppress the increase in the price of white goods before the holiday.