Triple play ripening smart TV Konka full layout industrial chain

Recently, in the "Quality Report of China's Electronic Information Industry Operation and TV Industry Research in the Third Quarter of 2010", AVC initiated the first smart television research report. The report pointed out that "from the third quarter of 2010, the acceleration of triple play and convergence of three screens has promoted the penetration of smart life from mobile phones to televisions, and smart TVs have become the latest hot spots to lead the TV industry."

After experiencing high-definition and flat-panelization, the intelligentization of color TVs has become the main direction of industrial development. The smart TV market has been enthusiastically initiated.

Smart TVs have matured According to a report released by AVC, the so-called smart TVs are different from traditional functional TVs. Through specific innovative designs and user care, TVs are freed from the single passive broadcast status of the past. Relying on the latest semiconductor, chip and software technologies, it has a new type of television product with evolutionary, thinking, and fusion features.

Professionals in the industry pointed out that there are three performances of smart TV: First, at the consumer level, the trend of popularity is accelerating; Second, in price, the price of smart TV is not much different from the price of ordinary LCD TVs; At the content level, smart TV applications have begun to increase.

Forecast data previously released by D isplaySearch shows that by 2014, the penetration rate of Internet TV in the North American market will reach 69%, Western Europe market will reach 85%, Japan will reach 100%, and the world’s major countries and regions will have 115 million Internet smart TVs. .

Konka builds smart TV industry chain Huang Xinzhong, general manager of Konka's multimedia marketing division, said that Konka's layout in the smart TV industry chain has been synchronized through hardware development and content development.

Huang Xinzhong stated that in the hardware research and development line, Konka takes the joint customization function with the upstream suppliers as its main focus.

According to public information, in September 2009, Konka and the International Color Research Institute N CS jointly established the Joint Laboratory for Color Research. In addition, Konka Netriy LED Smart is also the first in the industry to adopt the LDS isplay IPS hard screen.

In terms of content development lines, Konka has adopted a development model of “independent R&D + joint development + crowdsourcing”. At the end of July this year, Konka signed agreements with dozens of software developers and reached an agreement to jointly develop NetEase's LED smart TV software. On September 17 this year, Konka has also "married" with Shanghai Radio and TV Station and Eastern Media Group (SM G) to enrich the library of film and television resources.

Konka's internal data show that in this year's National Day Golden Week, Konka TV sales exceeded 350,000 units, total sales of more than 1.2 billion, while the newly listed Netray LED smart TV sales accounted for 61.5%.