VR hot broadcast: a VR content production exchange meeting
The Jiuxianqiao District in Beijing is a hard-hit area that is congested all year round, and it is also a famous art industrial park. The VR Hotcast selected its own conference in this art park, which is not unrelated to the company's own temperament. VR Hot is a professional VR video production company. The purpose of this conference is to share some of their experiences in VR content production with their peers.
As a professional VR content producer, it is natural to have homemade content. At present, they have produced more than 60 VR short films. Last year they produced and released the first VR indoor sitcom in China and will continue to produce VR movies this year. When it comes to content production, naturally, it is advertising insertion. VR Hotcasts not only have the ability to produce VR content, but also have the ability to produce full-case advertisements - that is, the ability to write and distribute screenwriters and complete the entire process.
The VR ads displayed in VR shows are not much different from those in the traditional sense. They are displayed on the content display page in the form of advertising stickers. However, there is a difference in that each s Monitoring point. For example, if the display page is Gucci's merchandise, there will be monitoring points on the models' rings, bags, clothes, etc., showing the user's first viewing position on the opening advertisement page and the time of watching each position. This aggregation of data can be used to analyze the user's viewing habits, build a personal profile for the user, to prepare for the next more accurate advertising push.
This advertisement delivery mode records the user's viewing habit more accurately than the traditional website cookie recording method. In theory, it can make the advertisement delivery more accurate. In combination with the VR immersion characteristic, the advertisement placement effect can be optimized. The depiction of more accurate user behavior naturally implies further exploration of user privacy. While VR users consume VR content, they also “sell†more of their privacy.
This platform for recording user viewing behavior is called a VRM (Virtual Reality Monitor) big data platform. Providing technical support for this data monitoring system is a company focused on eye tracking technology, Qixin Yiwei.
Of course, the whole VRM inspection system must play a substantive role, and it needs a certain user base to realize it. As a VR content producer, VR hot broadcast naturally has its own content platform. They recently launched the 2.1.1 release and released the first interactive VR video interview in the country. This movie can trigger different scenarios depending on the user's choice. After the conference, the author experienced this content and found that there are indeed interactive elements, but due to the author's device, some options cannot be displayed properly in the movie.
At present, VR Hot has launched HOTSDKV2, and it has also adapted most of the domestic VR glasses. It aims to create an open platform for more people to join in, share their content, and cooperate with more manufacturers.
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