World Mobile Communications Conference: Cheap smartphones are the protagonists

The mobile phone industry is at the crossroads of development and faces many problems, but the most pressing issue at present is how to persuade the remaining billions of users living in India, Indonesia, Africa and South America to upgrade to smartphones. As the price of smartphones gets lower and lower, everyone sees these emerging markets as a huge potential for growth.

Based on this, at the Mobile World Congress, which opened on Sunday, the real protagonist will be a cheap smartphone product.

Mobile phone makers other than Apple are launching cheap smartphones. Although Apple's iPhone 5C has been predicted by many to be a low-end market, the end result is hard to disappoint. The World Mobile Communications Conference has always been a stage that Apple is keen on. This year, as in the past, Apple will not exhibit as usual.

The absence of Apple will not bleak this show, and Facebook's founder and CEO Mark Zuckerberg will deliver a keynote speech. In his speech, Zuckerberg will definitely talk about how Facebook values ​​mobile and promotes itself as a “mobile-first” company. At the time when the acquisition of WhatsApp has not cooled, how to win the Emerging World mobile market will probably be the most asked question for Zuckerberg at this year's show.

Zuckerberg may refer to Internet.org, a project dedicated to promoting the popularity of the Internet worldwide. WhatsApp says it has 500 million users, but the vast majority are in North America. In the next few years, emerging markets may usher in the development of smart phones, which is undoubtedly a development opportunity for Facebook. Perhaps Zuckerberg will give Facebook Home a chance to make a contribution.

In addition, smartphones will encounter tariff problems in the development of emerging markets. Facebook may also be able to provide some help in this regard. Facebook has reached an agreement with wireless carriers to ensure that users can access their services at a very low cost or for free. Such a type of agreement may be further promoted, and maybe WhatsApp can enjoy the same treatment in the future.

On the hardware side, handset makers have been launching low-priced products in recent years to cater to emerging markets. However, this time it may actually be effective. The development of the so-called "high-end market" has now stagnated and it is difficult to go further. In addition, the innovation of high-end Android smartphones is lacking, almost the same version.

Now the focus on low-end and mid-range smartphones is unprecedented. Although Lenovo has announced the acquisition of Motorola, the two companies that have not yet integrated will still launch different products to attract consumers. At the same time, Huawei, ZTE, LG and Nokia will each showcase their upcoming low-cost mobile phone products.

Chasing for the low-end market is good for some products, but it is bad for some products. Large screen mobile phones may encounter bottlenecks in development. Last year, the development of ultra-large-screen mobile phones experienced explosive growth and was favored by consumers. However, the increase in display screens will lead to an increase in costs and the possibility of damage. This is not attractive for emerging markets.

Although the development of large screen mobile phones will slow down, other types of mobile phones will usher in development opportunities. As the public's concerns about being monitored by organizations such as the NSA are growing, Silent Circle and Geeksphone have jointly launched a new mobile phone called "Blackphone" and claimed to bring more privacy and security than other similar products. Although this phone can ensure the security of information, and whether this is a marketing tool that is sensational, it is still not conclusive. However, it is certain that phone security will be a must-have feature for future mobile phones.

As for when consumers of feature phones can upgrade to smartphones, the World Mobile Communications Conference may give an answer in the next few days. However, one thing is certain, Apple has not played any role in this regard.

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