Baidu and KFC push the face recognition restaurant AR appetizing brush "yan" ordering
On December 23, Baidu and KFC once again joined forces to launch the first face recognition order scene in the chain catering industry. It is reported that the KFC original+ concept store is located in Beijing Financial Street, incorporating face recognition ordering, AR expression interactive device and cool ar game to provide consumers with a highly technical catering service and dining experience. Wu Zhongqin, deputy director of the Deep Learning Lab of Baidu Research Institute, Ms. Zhao Li, general manager of Beijing KFC, famous host Chun Ni and Olympic champion Chen Yibing attended the event.
In the concept store, the user can warm up the facial muscles in the AR expression interactive experience area, and set up a “mood appetizing exerciseâ€: just choose the favorite KFC grandfather or Baidu bear expression pack, and the AR technology will be based on the features of the facial features. Match expressions, generate exclusive mood photos, users can also scan QR codes to collect photos to mobile phones and share happiness with friends.
It is understood that since the opening of the financial street store on the 23rd of this month to the beginning of January, consumers can take photos of the table stickers with the mobile phone Baidu APP, KFC super APP, or Beijing for food when they are spending more than 300 KFC stores in Beijing. Regional users can also experience the cool AR interactive game through the push portal of Baidu News Stream, and win 100,000 9-yuan Hamburg coupons.
Based on Baidu's powerful face recognition technology and massive database, the “smart mind ordering space†allows users to experience a “face†order. Baidu AI will determine the age, gender, mood index, and face value indicators according to the detailed analysis of the user's facial features, and push customized encouragement and personalized packages. In addition, the smart ordering machine will also record the user's historical orders. The second time you go to the store, you only need to take a photo to complete the order and payment process, which greatly shortens the ordering efficiency of the regular customers in the store.
At the event, Wu Zhongqin, deputy director of the Deep Learning Lab of Baidu Research Institute, said that he believes that AR and face recognition two artificial intelligence technologies can bring surprises to consumers and customers, and will greatly improve the efficiency of KFC. Help the brand to fully realize marketing initiative and brand personality. "The development and innovation of technology, the ultimate goal is still to provide a better life for the public."
In fact, this cooperation is based on the KFC original+ concept store, which is the core highlight of the smart robots in Shanghai this year, and once again applied artificial intelligence technology to the chain catering scene. Relying on Baidu's 99.7% face recognition technology and its leading position in the AR field, the ordering action becomes a process of interacting with the machine, providing consumers with a fresh and convenient user experience and greatly improving the offline restaurant. efficacy.
“The financial street restaurant jointly built with Baidu is an important part of KFC's strategy of deploying smart restaurants. The in-depth application of Internet technology makes the convenience of fast food no longer limited to more 'fast', but smarter, easier and more More interaction, more consumers can feel the restaurant 'know what I want.'" Ms. Zhao Li, general manager of Beijing KFC, affirmed this cooperation.
With artificial intelligence, cloud computing and big data becoming the theme of the times, the intelligent transformation of the catering industry is an inevitable trend. From the front-end service consumers to the reservation, order, payment, back-end inventory, procurement, supply chain management, all aspects of the traditional service industry will be intelligent, and will enhance customer experience and performance, saving labor Quantity, lower operating costs, and improved management performance.
Insiders pointed out that if the application of the secret robot in "KFC original+" is Baidu's test of commercial intelligence, then the application of face recognition and AR technology in Beijing concept store indicates that Baidu has gradually found effective application. The scene is commercialized, allowing artificial intelligence to move out of the lab and more widely into the business scenarios of everyday users.
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