CIT2016: The three major trends in home video
On June 17th, CIT China Audio Visual Integrated Technology Exhibition has been on stage for six consecutive years. It has become the most comprehensive and comprehensive exhibition in China. It gathers every year's trend of audio and video industry and preface technology, which can be said to lead the industry trend. wind vane. So what will be the new perspectives of the 2016 CIT event as part of the audio-visual industry, the projector industry? What will be the future development trend of the projector industry? The author summarizes through his own visits to the site and gives everyone a personal perspective.
The protagonist of the laser is still the trend
From this point of view, if we say that last year was the first year of laser light source start, then this year is the first year of laser light source blooming. The whole venue, wherever you go, will see the appearance of laser TVs, and they are all demonstrated with a complete set of solutions. They are not only limited to indoor displays, they are also displayed in the corridors, and are displayed on different occasions to give the audience more insights. Laser TV's adaptability to ambient light.
Not only that, in addition to the focus of home audio and video manufacturers to display laser light source products, in many audio manufacturers and system integration vendors booth area will also see that many use audio and video products to create audio-visual solutions. The products they are using are also focused on Optoma Super-Television TV (Laser TV), Ai Luowei, and Maximer. Among them, Optoma Super-Project TV products are widely used. It can be seen that Optoma's strength lies in the super picture quality of TV.
Of course, in addition to the above-mentioned brand display and products are widely used, other laser TV brands also show their laser television products and new products. For example, Guangfeng Optoelectronics has also demonstrated its new laser 4K ultra-short-focus projector, which has a high brightness of 3,000 lumens and uses a 0.67 4K display chip that Texas Instruments has just introduced this year. , Brought to the user the ultra-high definition picture solution.
At the same time, the television manufacturer Hisense also unveiled this exhibition, and brought its laser television products to be exhibited at the end of last year. In spite of the joint exhibition with other manufacturers, because of the excellent picture quality of the products, there were a lot of people who stopped to watch and consult. In the short time of the author's stay, there were five to six people asking. From this point of view, laser television has been accepted by more and more consumers, and its recognition is also rising.
When Taiwan-based brands and domestic brands were keen on laser television products, Japanese brands did not follow up, but instead focused on laser home projector products. For example, Sony hosted the laser home theater projector VPL-VW5000ES in the afternoon of the first day. In addition to the media, the site attracted a large number of cable powder and professional enthusiasts. Epson, the same Japanese brand, still brought its first laser 4K home projector product at this exhibition. Its image quality is also unmatched.
Therefore, it can be seen that the laser light source has become the consensus of manufacturers and channel vendors, and will become the inevitable trend of the home projector market in the future. With the joint efforts of manufacturers and channel distributors, the laser light source will be opened quickly and the popularity of the market will also accelerate.
Micro Theater/Shadow K scheme grab the head industry new blue sea
In addition to the laser TV as the highlight of this event, the second largest viewing point in the 2016 CIT exhibition is no doubt the micro-cinema/shadow K system. From the second floor entrance to the fourth floor, there are micro-theaters/videos. The relevant exhibition area, but also the most different place with the previous CIT show, this part is the show's content for commercial small-scale theaters.
From the exhibition, a large number of solutions for products, systems, operations and content are displayed, which can fully see the current fieryness of the micro-cinema/shadow K market. Different kinds of solutions have their own advantages. Some can achieve cinematic synchronization, some can solve 4K ultra-high-definition video sharing, and some can take into account the dual requirements of cinema and K songs.
As I have seen, Vivitek (Lexon) is presenting the shadow bar and studio solution at CIT2016. The video bar solution uses DH558. This model is a full HD home projector designed for shadow bars and private cinemas. . In addition, Vivitek (Luxon) projections have created successful shadow bars in the cities of Shijiazhuang, Zhangzhou, Mudanjiang, and Lanzhou, as well as a number of successful shadow bars, ROOM5, and Jinsi Road, and they have a good reputation in the industry.
Although a large number of micro-cinema/shadow K system vendors have emerged in this exhibition, but more are new forces, their respective excellence is still very different, especially in terms of content and scale and standardization, all need to be improved. There are not many unique and mature solutions. As the heat continues to increase, the market will add new blood to the new blue ocean. How will the development trend be, and the market will give accurate answers.
4K is still the long-term popularity of supporting actors is still early
Nowadays, the projection circle mentions that 4K can be said to be love and hate. The love is quality, and it is price. After expecting a long time, Texas Instruments finally officially promoted and launched the civilian 4K chip at the beginning of this year. Soon afterwards, at the ISE exhibition abroad, both Optoma and BenQ introduced the 4K DLP prototype, but they still could not be displayed at home. At the end of last week's infocomm exhibition in the United States, Optoma once again led the industry to launch the world's first new laser 4K ultra-short focus projector, attracted a lot of attention. For professional enthusiasts, I believe I am also very much looking forward to seeing it at CIT.
However, at this exhibition, still did not see the 4K prototype that Optoma and BenQ introduced. Fortunately, Guangfeng brought its new laser 4K DLP ultra-short-focus projector to the exhibition. However, it was an engineering prototype and it looked a bit bulky. According to field staff, the appearance of the new machine on the market will be similar to that of the laser television launched by the former Guangfeng. As for the quality effect, from the author's on-site viewing, the picture quality has been significantly improved, but compared with Japanese products of the same type, the picture quality is still slightly insufficient, perhaps this is related to the prototype, or is expecting the listing of the machine quality effect.
Compared to the DLP camp, the 4K home projectors displayed at this exhibition are still based on Japanese brands, including Sony, Epson, and JVC. Among them, only Sony is the true 4K model so far, and the rest are analog 4K. Machine type. This also makes it difficult for the 4K home projector market to break the monopoly of Japanese brands, and this situation may continue.
As for the price that we are most concerned about, when the author asked Guangfeng staff, he said that the price has not yet been determined, but judging from the current 4K models launched by other DLP camps, the price is still not too cheap. At least this year, the price of 4K models will not drop to the price everyone expects. I believe we see this, should be more or less lost, waiting for DLP 4K, but did not wait for the price in my heart. The sentence is exactly that, the ideal is full of reality and bone.
The author learned from all parties that domestic consumers may want to truly experience the 4K DLP model, and may have to wait until the second half of the year, and the time-to-market is estimated to be very late. Perhaps 2016 is the 4K year of the projector market, but the year of popularity may still have a long way to go.
The protagonist of the laser is still the trend
From this point of view, if we say that last year was the first year of laser light source start, then this year is the first year of laser light source blooming. The whole venue, wherever you go, will see the appearance of laser TVs, and they are all demonstrated with a complete set of solutions. They are not only limited to indoor displays, they are also displayed in the corridors, and are displayed on different occasions to give the audience more insights. Laser TV's adaptability to ambient light.
Not only that, in addition to the focus of home audio and video manufacturers to display laser light source products, in many audio manufacturers and system integration vendors booth area will also see that many use audio and video products to create audio-visual solutions. The products they are using are also focused on Optoma Super-Television TV (Laser TV), Ai Luowei, and Maximer. Among them, Optoma Super-Project TV products are widely used. It can be seen that Optoma's strength lies in the super picture quality of TV.
Of course, in addition to the above-mentioned brand display and products are widely used, other laser TV brands also show their laser television products and new products. For example, Guangfeng Optoelectronics has also demonstrated its new laser 4K ultra-short-focus projector, which has a high brightness of 3,000 lumens and uses a 0.67 4K display chip that Texas Instruments has just introduced this year. , Brought to the user the ultra-high definition picture solution.
At the same time, the television manufacturer Hisense also unveiled this exhibition, and brought its laser television products to be exhibited at the end of last year. In spite of the joint exhibition with other manufacturers, because of the excellent picture quality of the products, there were a lot of people who stopped to watch and consult. In the short time of the author's stay, there were five to six people asking. From this point of view, laser television has been accepted by more and more consumers, and its recognition is also rising.
When Taiwan-based brands and domestic brands were keen on laser television products, Japanese brands did not follow up, but instead focused on laser home projector products. For example, Sony hosted the laser home theater projector VPL-VW5000ES in the afternoon of the first day. In addition to the media, the site attracted a large number of cable powder and professional enthusiasts. Epson, the same Japanese brand, still brought its first laser 4K home projector product at this exhibition. Its image quality is also unmatched.
Therefore, it can be seen that the laser light source has become the consensus of manufacturers and channel vendors, and will become the inevitable trend of the home projector market in the future. With the joint efforts of manufacturers and channel distributors, the laser light source will be opened quickly and the popularity of the market will also accelerate.
Micro Theater/Shadow K scheme grab the head industry new blue sea
In addition to the laser TV as the highlight of this event, the second largest viewing point in the 2016 CIT exhibition is no doubt the micro-cinema/shadow K system. From the second floor entrance to the fourth floor, there are micro-theaters/videos. The relevant exhibition area, but also the most different place with the previous CIT show, this part is the show's content for commercial small-scale theaters.
From the exhibition, a large number of solutions for products, systems, operations and content are displayed, which can fully see the current fieryness of the micro-cinema/shadow K market. Different kinds of solutions have their own advantages. Some can achieve cinematic synchronization, some can solve 4K ultra-high-definition video sharing, and some can take into account the dual requirements of cinema and K songs.
As I have seen, Vivitek (Lexon) is presenting the shadow bar and studio solution at CIT2016. The video bar solution uses DH558. This model is a full HD home projector designed for shadow bars and private cinemas. . In addition, Vivitek (Luxon) projections have created successful shadow bars in the cities of Shijiazhuang, Zhangzhou, Mudanjiang, and Lanzhou, as well as a number of successful shadow bars, ROOM5, and Jinsi Road, and they have a good reputation in the industry.
Although a large number of micro-cinema/shadow K system vendors have emerged in this exhibition, but more are new forces, their respective excellence is still very different, especially in terms of content and scale and standardization, all need to be improved. There are not many unique and mature solutions. As the heat continues to increase, the market will add new blood to the new blue ocean. How will the development trend be, and the market will give accurate answers.
4K is still the long-term popularity of supporting actors is still early
Nowadays, the projection circle mentions that 4K can be said to be love and hate. The love is quality, and it is price. After expecting a long time, Texas Instruments finally officially promoted and launched the civilian 4K chip at the beginning of this year. Soon afterwards, at the ISE exhibition abroad, both Optoma and BenQ introduced the 4K DLP prototype, but they still could not be displayed at home. At the end of last week's infocomm exhibition in the United States, Optoma once again led the industry to launch the world's first new laser 4K ultra-short focus projector, attracted a lot of attention. For professional enthusiasts, I believe I am also very much looking forward to seeing it at CIT.
However, at this exhibition, still did not see the 4K prototype that Optoma and BenQ introduced. Fortunately, Guangfeng brought its new laser 4K DLP ultra-short-focus projector to the exhibition. However, it was an engineering prototype and it looked a bit bulky. According to field staff, the appearance of the new machine on the market will be similar to that of the laser television launched by the former Guangfeng. As for the quality effect, from the author's on-site viewing, the picture quality has been significantly improved, but compared with Japanese products of the same type, the picture quality is still slightly insufficient, perhaps this is related to the prototype, or is expecting the listing of the machine quality effect.
Compared to the DLP camp, the 4K home projectors displayed at this exhibition are still based on Japanese brands, including Sony, Epson, and JVC. Among them, only Sony is the true 4K model so far, and the rest are analog 4K. Machine type. This also makes it difficult for the 4K home projector market to break the monopoly of Japanese brands, and this situation may continue.
As for the price that we are most concerned about, when the author asked Guangfeng staff, he said that the price has not yet been determined, but judging from the current 4K models launched by other DLP camps, the price is still not too cheap. At least this year, the price of 4K models will not drop to the price everyone expects. I believe we see this, should be more or less lost, waiting for DLP 4K, but did not wait for the price in my heart. The sentence is exactly that, the ideal is full of reality and bone.
The author learned from all parties that domestic consumers may want to truly experience the 4K DLP model, and may have to wait until the second half of the year, and the time-to-market is estimated to be very late. Perhaps 2016 is the 4K year of the projector market, but the year of popularity may still have a long way to go.
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