Dissatisfied with advertising was filtered Iqiyi v. LeTV
Iqiyi was dissatisfied with LeTV.com's "Flying TV Browser" to block video advertisements when accessing the video of its own website. It appealed LeTV to the court for unfair competition and demanded that LeTV be immediately suspended from acts of unfair competition. An economic loss of 1 million and rights expenses, and publish a statement to eliminate the impact. A few days ago, Haidian Court accepted the case.
iQIYI believes that advertising costs are its main operating revenue, and "Feishi TV Browser" to watch video content through the Internet, should be true and comprehensive transmission of network content to customers, should not increase, reduce or change the access Website provided video content. The browser's video ad filtering feature greatly reduces the exposure of advertisers to ads, leading iQIYI to deliver blocked ads through other means to compensate advertisers for losses.
In addition, the browser aggregates the video content of a number of large-scale well-known video sites, including the iQIYI website, and does not itself contribute to the purchase of video copyrights. However, by aggregating other people's video content, Internet users no longer visit the iQiYi website. The downloading of iQIYI's player client resulted in a decrease in iQiyi's website traffic and player client downloads, which in turn led to a decrease in the exposure rate of iQiyi website's web page ads and player clients. On the one hand, it enabled the browser to gather popularity without attracting high royalty fees and attracted the attention of netizens. On the other hand, it caused Iqiyi to lose the most basic source of profit, and therefore appealed to the court and filed the above-mentioned appeal.
At present, this case is under further investigation.
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