Youku pushes and buys cross-border games to test water video marketing

On the basis of big data integration, the cross-platform integration of video and e-commerce has become a general trend, and e-commerce spending has also undergone a subtle shift with the depth of consumer content consumption. Recently, Youku Video Marketing's leading-edge products “see and buy” are available, and they are determined to reshape video marketing in terms of strategies, products, and models. At the same time, the first batch of talented stores took the lead in making appearances, and Youku was able to "buy" the video.
Wei You, president of Youku, said that “seeing and buying” is an innovative attempt by Youku to connect with businesses and consumers based on content, and explore the huge opportunities in the video industry in order to realize “screens, channels, and content”. The "Youku Vision of the Store" opens a new business model.
Seeing and buying ads can be needed

For consumers, the biggest bright spot for “seeing and buying” is the change of advertising form. Advertisements can also be needed instead of being simply overwhelming. From the user experience, different from a single video ad, “seeing and buying” brings users the most fresh video interactive shopping experience from specific content, specific time, specific scenes, creating a specific consumer environment.

When faced with preferential merchandise, like to buy immediately, hesitate to save, this process users do not need to jump out of the video playback situation. As a key part of creating a personalized experience, Youku also makes every effort to ensure that video and shopping are fun.

Consumer guides video marketing for everyone

Frequency original authors can easily achieve the spread of a brand or product simply by associating appropriate merchandise with content creation and operations at the right time and in the right context. The most important thing is that merchants can customize their videos according to their marketing needs and classify them accurately. For example, geeks, outdoor, food, mothers and babies, etc.

At the same time, with the advantage of big data platform, users can deeply explore the content consumption and shopping habits of users, establish an effective connection between merchants and consumers based on content platform, accurately target consumer groups, and improve operational efficiency and consumption conversion rate.

Big Data helps create a new starting point for video marketing

Youku has always been in the field of video e-commerce. From early video advertising to full-screen video interactive shopping services, Youku experienced constant attempts. For Youku, a comprehensive and diversified resource portfolio can provide sufficient content support for video e-commerce, and big data is a killer for video e-commerce. At this time, "seeing and buying" came into being, not only the inevitable trend of multi-screen marketing, but also the core demand of video e-commerce in the context of big data.

In the video watching process, through the close integration and penetration of the content and the merchandise, in order to stimulate the desire to buy, eventually the user purchase impulse into orders. On this point, "seeing and buying" is based on product innovation, establishing a perfect connection between content and products, businesses and users, forming a complete consumption chain from content to e-commerce, and achieving smooth conversion.

To some extent, promoting industry reforms and “seeing and buying” are new possibilities for exploring video marketing, Weiming said.