Haier first recognized overseas home appliances

At present, Haier’s footprints have spread all over the world... From the most unexpected encounter of Haier by photographers around the world in Qatar’s Doha Street to the “Miracle of Haier” in front of the Pyramids of Ancient Egypt. Then to the friends of wine are Porto's encounter "the most intoxicated Haier." And along with Haier's globalization journey is its ever-increasing global brand recognition.

The China National Image Survey report recently released shows that Haier is the most recognized overseas brand in China's home appliance industry, and it is one of the Chinese brands that overseas consumers are most willing to purchase. The top ten are giants in various industries including Bank of China, China Mobile, and China International Airlines. The report believes that Chinese manufacturing and Chinese brands have established certain brand recognition in overseas markets. Leading companies that have developed overseas markets through their own brands are highly favored. “In India and Malaysia, Haier’s familiarity with Haier’s is very high.” The interviewer reached 80%-90%."

According to reports, the investigation was jointly conducted by the China Foreign Languages ​​Bureau's Foreign Communication Research Center, the Chahar Society, and Huatong Mingluo. It covered 2,359 samples from six countries including the United States, the United Kingdom, Australia, India, Malaysia, and South Africa. The interviewer covers local residents aged 18-55. This ensures the impartiality, objectivity and authority of the survey results.

The personage concerned analyzed that “because of the research scope and the extensiveness and typicalness of the research objects, the report actually reflects the brand awareness of Chinese companies in the global market.” Haier's leading performance in the global market and in different regions also confirms This statement. According to Euromonitor International's 2011 statistics, Haier reelected the world's largest brand of home appliances for the third time, while also dominating the seven world's first refrigerators, washing machines, freezers, and wine coolers. In developed countries, 30% of U.S. households currently own Haier products, and this share continues to increase. In Europe, Haier’s brand recognition has reached more than 60%.

The product is the most direct carrier of the brand. With the world's leading technology and design innovation capabilities, Haier has consistently introduced products that meet consumer needs around the world and is highly recognized by consumers worldwide. Currently, innovative products such as frost-free three-door refrigerators, the world's quietest "Crystal" washing machines, and 60.5%-powered broadband-free inverter-free air conditioners that lead the no-frost trend have achieved industry leadership. In addition, the future of home appliances such as interactive transparent refrigerators, tailless kitchen appliances, and Home solution system solutions enables global consumers to experience the world's most cutting-edge innovations and demonstrate the new charm of “Creation in China”.

In the era of Internet economy, in order to better grasp consumer demand and convey the brand connotation, Haier took full advantage of the Internet platform to collect consumer demand and creativity from zero distances, allowing consumers to participate in product innovation through the entire process. Statistics show that only in Britain, France, Germany, Italy, Spain, the five European countries Facebook, Haier fans have more than 250,000 people. This means that with the speed and ability to respond quickly to user needs, Haier has become a consumer-approved appliance brand in the Internet era.

The global leading business model and sound global layout provide key support for Haier's global brand building. At present, Haier has established five R&D centers in China, Asia, Australia, Europe, and the Americas. These R&D centers have become Haier's platform for integrating global professional resources, achieving a seamless connection between first-rate professional resources and user resources, and continuously using differentiated products as users. Create demand and value, so as to continuously improve Haier's global competitiveness and brand influence.

The "most unexpected encounter of Haier" captured by Global photographers on Doha Street in the capital of Qatar, the "most miraculous Haier" in front of the pyramids of ancient Egypt in Canggu, and the most "alcoholic" encounter of friends in the port city of Porto. Haier's "... Haier's footprint has spread all over the world, and the globalization journey that accompanies Haier is its ever-increasing global brand recognition.

The China National Image Survey report recently released shows that Haier is the most recognized overseas brand in China's home appliance industry, and it is one of the Chinese brands that overseas consumers are most willing to purchase. The top ten are giants in various industries including Bank of China, China Mobile, and China International Airlines. The report believes that Chinese manufacturing and Chinese brands have established certain brand recognition in overseas markets. Leading companies that have developed overseas markets through their own brands are highly favored. “In India and Malaysia, Haier’s familiarity with Haier’s is very high.” The interviewer reached 80%-90%."

According to reports, the investigation was jointly conducted by the China Foreign Languages ​​Bureau's Foreign Communication Research Center, the Chahar Society, and Huatong Mingluo. It covered 2,359 samples from six countries including the United States, the United Kingdom, Australia, India, Malaysia, and South Africa. The interviewer covers local residents aged 18-55. This ensures the impartiality, objectivity and authority of the survey results.

The personage concerned analyzed that “because of the research scope and the extensiveness and typicalness of the research objects, the report actually reflects the brand awareness of Chinese companies in the global market.” Haier's leading performance in the global market and in different regions also confirms This statement. According to Euromonitor International's 2011 statistics, Haier reelected the world's largest brand of home appliances for the third time, while also dominating the seven world's first refrigerators, washing machines, freezers, and wine coolers. In developed countries, 30% of U.S. households currently own Haier products, and this share continues to increase. In Europe, Haier’s brand recognition has reached more than 60%.

The product is the most direct carrier of the brand. With the world's leading technology and design innovation capabilities, Haier has consistently introduced products that meet consumer needs around the world and is highly recognized by consumers worldwide. Currently, innovative products such as frost-free three-door refrigerators, the world's quietest "Crystal" washing machines, and 60.5%-powered broadband-free inverter-free air conditioners that lead the no-frost trend have achieved industry leadership. In addition, the future of home appliances such as interactive transparent refrigerators, tailless kitchen appliances, and Home solution system solutions enables global consumers to experience the world's most cutting-edge innovations and demonstrate the new charm of “Creation in China”.

In the era of Internet economy, in order to better grasp consumer demand and convey the brand connotation, Haier took full advantage of the Internet platform to collect consumer demand and creativity from zero distances, allowing consumers to participate in product innovation through the entire process. Statistics show that only in Britain, France, Germany, Italy, Spain, the five European countries Facebook, Haier fans have more than 250,000 people. This means that with the speed and ability to respond quickly to user needs, Haier has become a consumer-approved appliance brand in the Internet era.

The global leading business model and sound global layout provide key support for Haier's global brand building. At present, Haier has established five R&D centers in China, Asia, Australia, Europe, and the Americas. These R&D centers have become Haier's platform for integrating global professional resources, achieving a seamless connection between first-rate professional resources and user resources, and continuously using differentiated products as users. Create demand and value, so as to continuously improve Haier's global competitiveness and brand influence.