Large-screen high-end television has always been considered the world of foreign brands, and Hisense is changing this "convention." According to the latest data from Zhongkang, in the first half of this year, the sales volume and sales share of Hisense TV reached 17.16% and 17.85% respectively, ranking first. In particular, since June, Hisense’s high-end TV market share of over 55 å‹ has exceeded Samsung’s sales, becoming a large-screen high-end new king.
Hisense has been the No. 1 television company in China for 13 consecutive years and 7 months. However, Hisense is more concerned with the high-end product lines that represent hard power and represent future trends. Through the development of its own ULED display technology, the world's first ultra-short focus laser television, Hisense has the strength to compete with the Japanese and Korean brands in technology and products. In the market, Hisense focused on TVs with a rating of 55 or more years ahead of schedule and benchmarked foreign brands. With consumption upgrades, large-screen TVs with a size of 55 inches or more have rapidly become popular, and Hisense surpassed Samsung as the biggest winner.
Hisense is not content to surpass Samsung in markets such as China and South Africa alone. With its sponsorship of the 2016 European Cup, Hisense has accelerated the establishment of brand influence and awareness on a global scale, aiming to replicate China’s success in the North American, European and Australian markets. On August 2, local time, GOOD GEAR GUIDE, a well-known consumer electronics media company in Australia, published a review of Hisense's 7 series ULED products under the title “Hisense ULED is amazing in quality and crushes all Samsung productsâ€. The evaluation covered products including Hisense ULED and a number of other brands, and Hisense received the highest rating. On August 4, local time, the IT product publication "Sound & Vision" published an article "Watch Out Samsung: Hisense Is Coming to Get You" ("Samsung has to be careful, Hisense is going to replace you"), said Hisense USA recently announced Its 4K TV exclusive four-year long warranty service, and refreshed Hisense US official website, Samsung offensive is more obvious.
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