Interview with Chen Jinwu, Planning Manager, Foshan Leike Lighting Co., Ltd.

[Moderator]: Manager Chen, hello! First of all, thank you for accepting our interview with Sohu.com. I would like to ask your company to participate in such exhibitions for the first time.

[Chen Jinwu]: The fourth time.

[Moderator]: What is your feeling about this exhibition?

[Chen Jinwu]: We have done a lot this year, but there are still people who are bigger than us. Of course, this is not bigger than the big one. First, we focus on products at the design level. Second, we show the image. The third is to show the strength.

Some of our model projects in Lectra Lighting are persuasive, and our 4S stores, six-star hotels, etc. all use our lighting.

Do commercial lighting and work, you said that you are doing well, people will want to practice, the effect of lighting and the effect of lighting are relatively scientific and reasonable, our dealers are the same this time, both Very satisfied, very lively, product examples, not like other brands in the past, more monotonous.

[Moderator]: This year is still quite rich.

[Chen Jinwu]: So the effect of Sohu.com in this exhibition hall is quite satisfactory.

[Moderator]: Can you tell us the gross profit margin of commercial lighting?

[Chen Jinwu]: We just do it from the merchants, we are doing business, and the big talents are transferred to the factory, so everyone in the industry knows him, and is willing to cooperate with him, the dealers are also, and they are very Familiar, he knows what the business needs.

[Moderator]: Then you know what the customer needs, and also know what the dealer needs.

[Chen Jinwu]: So this is a big requirement for the business.

He knows the boss. He knows all aspects of the boss's vision and can lead you to this group of people.

Doing commercial lighting is not the same as other things. If you do commercial lighting, your resources are no better. It is useless. You must rely on strength to speak. What is strength? You must have money. You have no money, you can’t do anything, this and do. The lanterns are not the same, so the commercial lighting is big, he plays a lot, and there are no ways for the merchants to do it.

[Moderator]: Like Lectra first engaged in commercial lighting. Whether to the development of home lighting.

[Chen Jinwu]: Home lighting will also become a development direction for us.

Some of the lights that we show on site can also be used in the home.

And the style is more comprehensive, the other is the crystal lamp, this lamp is very beautiful.

These lights can be used on the ceiling.

[Moderator]: What are the advantages over traditional lights?

[Chen Jinwu]: One light is a light source, and the other is a material. There are a lot of things in the light source, and the external light is the same. Just like this kind of crystal lamp is very stylish when it is put in the home, the feeling of one dozen is different, so the feeling is high-grade and fashionable.

[Moderator]: After you participated in this exhibition this year, what are your expectations for this year's sales volume?

[Chen Jinwu]: It is said that there is only one purpose for us to carry out here. We only do it for export. In the domestic market, we cooperate with Lake. This is a backward move. The above is the result of the exhibition. The most important thing is We have more foreign businessmen.

[Moderator]: Is it still mainly based on foreign businessmen?

[Chen Jinwu]: No, it is domestic, and exporting is just a preparation. Now foreigners are very real. If you come here, you will be interested in your products. Our products are displayed more and many products are not many. Foreigners come here to look at it.

[Moderator]: In the face of so many lighting companies, what is your brand's core competitiveness?

[Chen Jinwu]: This industry is doing this in the field of commercial lighting. It is really 17173. We have no way to compare with NVC. We have a big difference with NVC. He walked a lot in the front. We have our positioning. The positioning of others is different from ours. We have our own customer source. This brand is doing, the lighting industry is developing, and there is still a lot of potential market. Therefore, the number of years of development in this industry is not too long. There are many authoritative founders. In the past five years, this industry has gradually developed since the beginning of five years. After five years, it has become a professional market. Therefore, his market potential is very large. Therefore, all major businesses are thinking about this problem. The market is so big, everyone is almost.

We are very cold, because R&D is the key, you don't have products, you always sell old products, it doesn't make sense. R&D is ahead of us, followed by service and market. Another is that our advantage is that Dealers do our products, and the quality of Lake's products is ok.

[Moderator]: How about the service?

[Chen Jinwu]: When we do a lot of time, everyone will be satisfied with our service, unless we are as big as Haier.

Now tell which company can do it.

[Moderator]: Is Lake planned to approach Haier?

[Chen Jinwu]: Of course, but today it is definitely not up to date. Our advantage today lies in the quality of the product 17173, the research and development of new products, the things that go ahead, and we call it the leader of light harmony. We are at the forefront. We are always in front of us.

[Moderator]: I still want to ask the last question. At present, the lighting industry in the domestic market and the foreign market seems to you, there is still a big gap?

[Chen Jinwu]: I can't answer this question. I can't say anything about authority. This concept is too big. It is not that you have a problem with this question today. All people ask again.

[Moderator]: The markets occupied by these international giants in Osram may be very large.

[Chen Jinwu]: Actually, it is not necessarily. In commercial lighting, Osram has little influence on us. We have their own advantages. I have done commercial lighting and I can do it. My dealer is very confident in our Lec, we don't need to compete with others, there is no need for this, the market is very big.



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