Interview with Tang Guoqing, General Manager of CREE China Market Development: Select the lights and make the lights
Theme: Industrial Applications
LEDinside recently visited Mr. Tang Guoqing, general manager of China Market Development of LED manufacturer CREE. Mr. Tang is currently the legal representative of Shanghai Optoelectronics Industry Association and the director of the Semiconductor Lighting Committee of China Lighting Association. Therefore, whether it is the perspective of the lighting association or the representative of CREE in China, General Manager Tang has a very important reference value for the lighting industry and LED market in China.
![]()
China LED market outlook: choose the lights, do the lights
Tang Guoqing said that China's lighting sector development has a major focus on policies promoted by the state. The release of these policies will greatly help the development of semiconductor lighting and LED lighting market. Including the research and development and promotion of the industry, there are specific policies to assist. At the same time, the government may support the semiconductor lighting industry as it supports the development of the semiconductor IC industry. On the specific front, according to the Chinese Minister of Science and Technology, China has two attitudes to encourage the green energy industry. One of the “Ten Cities and Thousand Vehicles†is an electric vehicle that encourages environmental protection and energy conservation. The second is “Ten Cities and Ten Thousand Citiesâ€. “ç›â€, to promote the construction of demonstration projects to encourage LED street lights.
As far as LED street lamps are concerned, it is not only a slap in the face, but there are six cities in Guangdong Province that are also carrying out LED streetlight projects. From a macro perspective, it is a great boost for semiconductor lighting fixtures. The road lighting is not just LED street lights, but also tunnel lighting. There is a lot of room for development in this area.
However, in the lighting category mentioned above, Tang Guoqing believes that the choice of LED light source is a big challenge. He supports the use of LED light sources, but be careful not to "start up with a swarm of bees", you should "select the lights, do the lights well ". He believes that most of the manufacturers at this stage are picking the hardest LED streetlights. Some manufacturers are not as good as the technology, and the performance of LED street lights is not as expected. It also deepens the doubts about LED street lights. This is because LEDs are used in road lighting. In fact, there are many technical problems to be faced and overcome, including appearance, materials, LED dies, and packaging to make the entire LED lighting fixtures. This series has high-tech technology. The ingredients are inside. Rather than what many people thought before, the front-end technology is high in content, and the latter part is because it is part of the lighting fixture, so the technical content is low, which is wrong. In fact, every stage must be properly considered, LED lamps will have good efficiency.
Not just road lighting, but also on indoor lighting.
In recent meetings, Tang Guoqing also called for besides outdoor lighting and road lighting, and began to bet on the power of indoor lighting. This is because indoor lighting is relatively inferior to outdoor lighting. After all, it is not so hot, and there is no need to deal with the problem of hot sun and rain. But it can't be ignored, because there are still certain problems to be solved in order to do indoor lighting.
In the current development of the Chinese market, the development of road lighting supported by the government is more obvious. Several cities have already been launched. For example, Dalian, Hangzhou, Shenzhen, Dongguan, Shandong and other places are not dozens of LED street lights. Instead, thousands of lamps, LEDs as the main lighting source, the market has moved.
Tang Guoqing said that although the number of LED street lights installed in the Chinese market is large, not every one is very successful. The main factor is the technical problem mentioned above. Not all LED packages are suitable for the light source of LED street lamps. It is not the level of LEDs that can be equipped with LEDs. If you do not choose carefully, you can make them. Street lights are not good enough. High-efficiency LEDs are still one of the keys to LED lighting.
![]()
National product definition dispute, adjusted to support local production
In the current market for China's “Ten Cities and Ten Thousand Cities†plan, there are some doubts about the domestic proportion of LED components must reach 60%. We ask Tang Guoqing about this issue. His view is that how to define the national product itself is a big controversy, it is difficult to define, because if the LED die is imported, the package is carried out in China, and the lamp assembly is also carried out in China, it can also be used as a national product. Taking Shanghai as an example, whether it is US-funded, Taiwan-funded or Hong Kong-funded, investing in Shanghai and paying taxes in Shanghai, there is no reason why Shanghai does not support these LED companies or factories. Investing in China, as long as it can make a good light, it is a good thing.
Tang Guoqing believes that whether to go to China or not is not in line with the historical trend. Now it is a brand new era. High efficiency and energy conservation are the most important, and production in China is also important. For them, whether it is foreign or local funds, developing and paying taxes in China, and playing fair competition in the market, whether from an industrial point of view or his personal point of view, this is very encouraging. And in line with the Chinese government's spirit of industrial development, that is, the scientific concept of development, can we have sustainable development, rather than distinguish between domestic and foreign production.
China LED street light standards published time course affects LED market development
Despite the news of the current plans, for example, the four-point plan of “Ten Cities and Ten Thousand Cities†has already made the market look forward to the export direction of the LED industry, but the exact Chinese LED standard is reported to follow the general operating procedures. This may not be officially released until the second half of 2010, because the standard is very cautious and requires a lot of time to review. According to his blending, the main criteria have been sent to the relevant state departments, and will be officially approved for publication.
These standards consist of two parts, one is the device standard for LED lighting led by the Ministry of Industry and Information Technology, which is the standard for LED components; the other is the standard for lamps, which was drafted by the Beijing Electric Light Source Institute and other institutions. The standard is waiting for a formal review to pass.
China’s four trillion RMB revitalization economic plan is currently being divided into LED industry. At present, the “Ten Cities and Ten Thousand Cities†section is known. Some official files have been decentralized. Currently there are more than ten cities, but there are already 18 Similar measures have been taken around the city.
Current situation of general lighting market in China
![]()
CREE's development in China
Under the leadership of Mr. Shi Yucan, Managing Director of Ke Rui Company in Hong Kong, CREE has achieved success in the Chinese market. Tang Guoqing said that when CREE entered China, it absorbed a good team and access, and further played the overall role, so that CREE has better development in low-power, high-power LED, and can be integrated into the local mainstream society and the city's CREE Through the local team, and bear social responsibility, public welfare responsibility, a variety of factors, so that CREE and other multinational companies, the market share of LED products in China is higher than other competitors. At the same time, let white LED enter the Chinese market, and cooperate with many local LED application factories to establish a good industrial chain.
Many important projects have CREE, including Beijing's first screen in China, the Olympic Stadium Water Cube, the Bird's Nest Stadium and 26 LED information screens on the Bird's Nest Square.
CREE will continue to strengthen its efforts in the Chinese market, including the promotion of the market and the deepening of the market. Every month, it will conduct promotion meetings and product introduction meetings in major cities. From a customer perspective, it will take a very pragmatic route.
Tang Guoqing pointed out that CREE's sales model in China is not the same as other manufacturers. First, it has its own direct sales team, and there are two very good agents to cover the entire Chinese market. Cree also established a company in Shanghai and established a branch office in Shenzhen, and coordinated operations. He further stated that cost-effectiveness is important, and localization is also very important.
LEDinsdie view
For the Chinese streetlight market, Tang Guoqing pointed out that “Made in China†may be the bottom line for the definition of localization. For LED manufacturers who want to expand into the Chinese market, they must seriously consider localization issues.
CREE has been able to rise rapidly in the Chinese market. In addition to its excellent product technology and specifications, the acquisition of China's local packaging factory Huagang Optoelectronics in 2007, the successful reception of the original access team and localization is also an important reason. Instead of just selling it. Therefore, for the LED related industry who wants to enter the Chinese market, CREE's successful model is very valuable.
In addition, the demand for LED street lamps in the Chinese market has given the LED lighting market a certain growth momentum. It is helpful to improve the overall shipment of high-power LEDs, but there are many links to be considered. Not every manufacturer can have long-term stability. Order.
LEDinside recently visited Mr. Tang Guoqing, general manager of China Market Development of LED manufacturer CREE. Mr. Tang is currently the legal representative of Shanghai Optoelectronics Industry Association and the director of the Semiconductor Lighting Committee of China Lighting Association. Therefore, whether it is the perspective of the lighting association or the representative of CREE in China, General Manager Tang has a very important reference value for the lighting industry and LED market in China.
China LED market outlook: choose the lights, do the lights
Tang Guoqing said that China's lighting sector development has a major focus on policies promoted by the state. The release of these policies will greatly help the development of semiconductor lighting and LED lighting market. Including the research and development and promotion of the industry, there are specific policies to assist. At the same time, the government may support the semiconductor lighting industry as it supports the development of the semiconductor IC industry. On the specific front, according to the Chinese Minister of Science and Technology, China has two attitudes to encourage the green energy industry. One of the “Ten Cities and Thousand Vehicles†is an electric vehicle that encourages environmental protection and energy conservation. The second is “Ten Cities and Ten Thousand Citiesâ€. “ç›â€, to promote the construction of demonstration projects to encourage LED street lights.
As far as LED street lamps are concerned, it is not only a slap in the face, but there are six cities in Guangdong Province that are also carrying out LED streetlight projects. From a macro perspective, it is a great boost for semiconductor lighting fixtures. The road lighting is not just LED street lights, but also tunnel lighting. There is a lot of room for development in this area.
However, in the lighting category mentioned above, Tang Guoqing believes that the choice of LED light source is a big challenge. He supports the use of LED light sources, but be careful not to "start up with a swarm of bees", you should "select the lights, do the lights well ". He believes that most of the manufacturers at this stage are picking the hardest LED streetlights. Some manufacturers are not as good as the technology, and the performance of LED street lights is not as expected. It also deepens the doubts about LED street lights. This is because LEDs are used in road lighting. In fact, there are many technical problems to be faced and overcome, including appearance, materials, LED dies, and packaging to make the entire LED lighting fixtures. This series has high-tech technology. The ingredients are inside. Rather than what many people thought before, the front-end technology is high in content, and the latter part is because it is part of the lighting fixture, so the technical content is low, which is wrong. In fact, every stage must be properly considered, LED lamps will have good efficiency.
Not just road lighting, but also on indoor lighting.
In recent meetings, Tang Guoqing also called for besides outdoor lighting and road lighting, and began to bet on the power of indoor lighting. This is because indoor lighting is relatively inferior to outdoor lighting. After all, it is not so hot, and there is no need to deal with the problem of hot sun and rain. But it can't be ignored, because there are still certain problems to be solved in order to do indoor lighting.
In the current development of the Chinese market, the development of road lighting supported by the government is more obvious. Several cities have already been launched. For example, Dalian, Hangzhou, Shenzhen, Dongguan, Shandong and other places are not dozens of LED street lights. Instead, thousands of lamps, LEDs as the main lighting source, the market has moved.
Tang Guoqing said that although the number of LED street lights installed in the Chinese market is large, not every one is very successful. The main factor is the technical problem mentioned above. Not all LED packages are suitable for the light source of LED street lamps. It is not the level of LEDs that can be equipped with LEDs. If you do not choose carefully, you can make them. Street lights are not good enough. High-efficiency LEDs are still one of the keys to LED lighting.
National product definition dispute, adjusted to support local production
In the current market for China's “Ten Cities and Ten Thousand Cities†plan, there are some doubts about the domestic proportion of LED components must reach 60%. We ask Tang Guoqing about this issue. His view is that how to define the national product itself is a big controversy, it is difficult to define, because if the LED die is imported, the package is carried out in China, and the lamp assembly is also carried out in China, it can also be used as a national product. Taking Shanghai as an example, whether it is US-funded, Taiwan-funded or Hong Kong-funded, investing in Shanghai and paying taxes in Shanghai, there is no reason why Shanghai does not support these LED companies or factories. Investing in China, as long as it can make a good light, it is a good thing.
Tang Guoqing believes that whether to go to China or not is not in line with the historical trend. Now it is a brand new era. High efficiency and energy conservation are the most important, and production in China is also important. For them, whether it is foreign or local funds, developing and paying taxes in China, and playing fair competition in the market, whether from an industrial point of view or his personal point of view, this is very encouraging. And in line with the Chinese government's spirit of industrial development, that is, the scientific concept of development, can we have sustainable development, rather than distinguish between domestic and foreign production.
China LED street light standards published time course affects LED market development
Despite the news of the current plans, for example, the four-point plan of “Ten Cities and Ten Thousand Cities†has already made the market look forward to the export direction of the LED industry, but the exact Chinese LED standard is reported to follow the general operating procedures. This may not be officially released until the second half of 2010, because the standard is very cautious and requires a lot of time to review. According to his blending, the main criteria have been sent to the relevant state departments, and will be officially approved for publication.
These standards consist of two parts, one is the device standard for LED lighting led by the Ministry of Industry and Information Technology, which is the standard for LED components; the other is the standard for lamps, which was drafted by the Beijing Electric Light Source Institute and other institutions. The standard is waiting for a formal review to pass.
China’s four trillion RMB revitalization economic plan is currently being divided into LED industry. At present, the “Ten Cities and Ten Thousand Cities†section is known. Some official files have been decentralized. Currently there are more than ten cities, but there are already 18 Similar measures have been taken around the city.
Current situation of general lighting market in China
CREE's development in China
Under the leadership of Mr. Shi Yucan, Managing Director of Ke Rui Company in Hong Kong, CREE has achieved success in the Chinese market. Tang Guoqing said that when CREE entered China, it absorbed a good team and access, and further played the overall role, so that CREE has better development in low-power, high-power LED, and can be integrated into the local mainstream society and the city's CREE Through the local team, and bear social responsibility, public welfare responsibility, a variety of factors, so that CREE and other multinational companies, the market share of LED products in China is higher than other competitors. At the same time, let white LED enter the Chinese market, and cooperate with many local LED application factories to establish a good industrial chain.
Many important projects have CREE, including Beijing's first screen in China, the Olympic Stadium Water Cube, the Bird's Nest Stadium and 26 LED information screens on the Bird's Nest Square.
CREE will continue to strengthen its efforts in the Chinese market, including the promotion of the market and the deepening of the market. Every month, it will conduct promotion meetings and product introduction meetings in major cities. From a customer perspective, it will take a very pragmatic route.
Tang Guoqing pointed out that CREE's sales model in China is not the same as other manufacturers. First, it has its own direct sales team, and there are two very good agents to cover the entire Chinese market. Cree also established a company in Shanghai and established a branch office in Shenzhen, and coordinated operations. He further stated that cost-effectiveness is important, and localization is also very important.
LEDinsdie view
For the Chinese streetlight market, Tang Guoqing pointed out that “Made in China†may be the bottom line for the definition of localization. For LED manufacturers who want to expand into the Chinese market, they must seriously consider localization issues.
CREE has been able to rise rapidly in the Chinese market. In addition to its excellent product technology and specifications, the acquisition of China's local packaging factory Huagang Optoelectronics in 2007, the successful reception of the original access team and localization is also an important reason. Instead of just selling it. Therefore, for the LED related industry who wants to enter the Chinese market, CREE's successful model is very valuable.
In addition, the demand for LED street lamps in the Chinese market has given the LED lighting market a certain growth momentum. It is helpful to improve the overall shipment of high-power LEDs, but there are many links to be considered. Not every manufacturer can have long-term stability. Order.
Touch Panel,Touch Screen Panel,Infrared Touch Screen
Guangzhou Baiyun Shijing Quanchutong Electronic Factory , http://www.gztouchpanel.com