2010 is a boom year for refrigerators. According to some data, in the country's key cities in 2010, a total of 23 million refrigerators were sold in the country's key homes in the country, with a year-on-year increase of 28.95%. However, the National Information Center released the "White Paper on the Refrigeration Market of Domestic Key Cities in 2010-2011", showing that the sales results in the first quarter of 2011 were not satisfactory, and the growth rate was slower, although the White Paper predicted the refrigerator market this year. The overall scale will also grow slowly, but it must be said that the competition in the refrigerator market has become increasingly fierce.
Two companies in black and white have expanded
Haier has invested in a new refrigerator project in Shenyang. Siemens has started construction in the second factory in Zhangzhou. Galanz, a small household appliance company, and Oaks, which focuses on the air-conditioning industry, have all taken a fancy to the cake of the refrigerator, and even the black electricity companies such as Konka and Skyworth. Also started to put into production refrigerators, to share a piece of cake.
We can't help but ask, is it that the development of the refrigerator is so good that everyone has to fight for it? The fact is that after the policy-driven heat, the temperature is getting colder, the policy effect is slowly weakening, the growth rate of refrigerator sales is slowing down, the industry is facing shuffling, and many companies are beginning to look at the third- and fourth-tier cities and the vast majority. Rural market. Foreign brands such as Siemens, Samsung and LG have stepped up their efforts in market development in third- and fourth-tier cities. The products of these brands have appeared in the tour activities of home appliances to the countryside many times. Haier, Midea and other domestic brands are no exception. In the refrigerator market of the fourth-tier cities, the competition has become more intense.
Then, standing at the crossroads of development, what is the road to the development of refrigerators?
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