Mitsuo Aurora's comprehensive layout of LED lighting market

Recently, the four-day 18th Guangzhou International Lighting Exhibition ended successfully. As the leader in the domestic lighting industry, the five series of household lighting, commercial lighting, light source electrical appliances, engineering lighting, and outdoor lighting that Sanxiong Aurora displayed in this exhibition are all mature and mature LED products. Compared with previous years, the three male Aurora increased the proportion of home lighting products in this exhibition, and displayed a full range of home lighting products including living room, bedroom, kitchen, bathroom, etc. While demonstrating the superior products alone, the three male Aurora also simulated a number of different LED lighting product application scenarios, so that visitors to the site can experience and experience LED lighting applications in a more direct way.

The Guangzhou International Lighting Fair has always been hailed as the vane and barometer of the development of the lighting industry in the world. The situation of the exhibition can predict the development trend of the lighting industry in the next few years. Similarly, from the arrangements made by the exhibitors at the exhibition, we can also see the company's development focus for a period of time in the future. Mitsuo Aurora is different from previous exhibitions in this exhibition. It reveals that Mitsuo Aurora’s determination and ambition to actively deploy and fully deploy the LED lighting market.

All along, due to the high cost of high-quality LED products, high prices, coupled with consumer awareness and experience of the lack of LED, the two together restrained the market, especially the civilian home lighting market demand for LED lighting. But in Mitsuo Aurora’s view, these two issues are gradually being solved. Nie Jianqiang, director of the three male Aurora home project department, told the author that since 2013, the cost of the entire LED industry has dropped significantly, and some of the LED products are already very close to traditional fluorescent products. In the LED product experience, the three male Aurora is also through a variety of measures to strengthen the construction of consumer experience, one of the important measures is to establish an LED experience hall.

According to reports, Sanxiong Aurora has now established LED experience halls in Beijing and Zhongshan. As one of the important means for Sanxiong Aurora to deploy the LED lighting market, the LED Experience Center will be opened in Hangzhou and Shanghai in the future. The experience hall mainly displays the actual results of the three male Aurora LED lighting in different simulated light environments, allowing consumers to intuitively feel the special atmosphere and effects created by different light source designs and LED product applications. It not only helps consumers to experience and experience the functions and advantages of LED lighting in a real and intuitive manner, but also helps to deepen consumer awareness and understanding of the entire LED industry.

Nie Jianqiang said that in the future, Sanxiong Aurora will regard improving product quality as the first goal, and at the same time, it will continue to reduce product costs in order to provide consumers with higher quality, more in line with demand, and higher cost-effective LED lighting products. At the same time, the e-commerce platform will be gradually established to improve the convenience of consumers in purchasing products and truly help consumers save electricity, save money and worry.