Samsung Sony suspends OLED TV development
Despite the strong momentum of 4K ultra-clear TV development, the Internet wave in the color TV industry has been invaded from time to time, but this spring, OLED TV, which represents the most advanced display technology, is still the most dazzling "protagonist", and also attracts Samsung, LG, Sony, Panasonic, etc. They have invested heavily in research and development.
However, many OLEDs that have been highly anticipated by the industry have retreated.
After years of huge losses, Sony has adjusted its TV business development strategy and announced the abandonment of the OLED TV project.
Earlier, it was reported that Samsung Electronics may suspend further investment and research and development of OLED TVs, and may not release any new OLED TV products in a short period of time.
However, it was denied by Samsung and said that there is no such plan.
According to the reporter, as early as the end of 2013, Sony and Panasonic announced their cooperation in the field of OLED.
And Mu Gang, vice president of Sharp China Ltd., also publicly stated that OLED TV technology is not mature, and Sharp will not produce or sell OLED TVs within two years.
In this regard, Lu Yibo, deputy secretary-general of the China Electronics Chamber of Commerce, pointed out in an interview that several electronic giants have further tightened OLED TVs due to high cost and challenges in improving OLED TV panel durability technology. Business intentions. However, Samsung may only be temporarily suspended, not because of the loss of confidence in the OLED industry and the complete withdrawal.
LG "Langbang" to promote OLED TV
Recently, LG announced the listing strategy of OLED TVs in China this year. It will promote OLED TVs, increase advertising, and promote products to the third- and fourth-tier markets through omnichannel. At the same time, its panel company LGDisplay also brought in domestic manufacturers such as Changhong, Skyworth and Konka, and even released a new Chinese name for OLED TV - "OLED Organic TV".
After entering the Chinese market, LG is actively promoting its own products, and is also actively looking for partners. Among them, as its largest panel customer in the world, Skyworth’s OLED organic TV conference, LG Global OLED Promotion Specialist personally Endorsement of the station.
It is understood that the OLED TVs of Skyworth, Konka and Changhong are all from RGBDisplay's WRGBOLED technology. At present, the OLED panel produced by LGDisplay is also supplied to domestic TV manufacturers such as Skyworth, Konka and Changhong in addition to LG.
Bai Zhiqiang, general manager of Changhong Multimedia China Marketing Center, said that in April, 20 cities will be selected to cooperate with LG in OLED TV. Lu Jianbo said that it is not difficult to see that Skyworth's position in China's color TV industry is very similar to LG's position in the global color TV industry. They don't want to continue to succumb to people. They want to borrow OLEDs. The desires of the two are highly similar, so they have achieved Strategic cooperation can be described as a win-win choice for each other.
OLED TV will become a "double dragon"
4K is just an extension of LED display technology. Intelligence is just the application of Internet technology on TV. OLED has many advantages compared with LED. It is regarded as the best choice for “next generation TVâ€. Japanese, Chinese and Korean color TV companies are active. layout.
Although several traditional Japanese color TV giants have withdrawn or taken a wait-and-see attitude in the development of OLED TV products, LG has launched OLED TV products and sold them in the market as early as last year. Domestic Skyworth, Changhong, Konka, etc. also have OLED TV fields. The tree was built.
On April 21, 2014, Skyworth OLED organic TV mass production went on the market and became the first mass production enterprise in China. This ended the period of Han’s “one person turn†and entered the era of “Shuanglong Dingli†between China and South Korea.
Lu Jianbo said frankly that in 2014, the competition in China's color TV industry will focus on the competition of high-end products, and the price war will gradually disappear, replaced by a rational value war. 4K products will no longer stand out, it is foreseeable that OLED will be in the mainstream this year, who will be in the future, who will take the lead.
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