Multi-screen interactive era ignited new TV games

Multi-screen interactions are in addition to the interconnection between content, and another part is the control between devices. Mainly as follows: mobile phone / PAD as a remote control, touch screen, mouse, sensors and other external devices, can complete special applications on the TV, such as racing and other games. The ability to control between these multiple screens greatly enhances the scope and experience of the application.

In the era of multi-screen interaction, the development and breakthrough of television have become more extensive. TV manufacturers may cooperate with game consoles or game manufacturers to launch more professional games and television. Or the color TV brand takes the living room entertainment as the main task, focusing on fun and playability. Watching television and video games more conveniently is a good breakthrough in the multi-screen era.

As early as 2013, Youku Tudou Group's multi-screen strategy conference, You Yong Tudou Group Chairman and CEO Gu Yongsheng shared: “2,600 million Internet users have entered the era of multi-screen, 75% of Internet users will use multiple screens to watch In the video, 60% of people use multiple screens to watch videos on the same day."

Interactive; refresh TV operation experience

TV itself has many advantages, including the return of tribalization, the gathering of family members, the symbol of living atmosphere, and entertainment boxes. The emergence of smart TVs is a rejuvenation of traditional televisions, including the integration of television functions, the expansion of television functions through the implantation of computer functions, and the functions of recording, broadcasting, on-demand, interactive, and instant viewing make viewing more convenient. At the same time, smart TVs also bring a whole new TV operation experience.

Multi-screen interactive applications can use cloud computing more to explore new business models in the form of a multi-screen cloud; remote control of home TVs, downloads and other tasks. At the same time, it is also possible to develop cloud-based data centers and cloud-based storage centers based on multi-screens, and create home-based interactive centers for information and entertainment.

In the future, App Interactive Software will be the ideal bridge for multi-screen interaction. With the rapid development of the mobile Internet, more and more users are switching to computers, mobile phones, tablets, and other devices every day from work to home, and they are really starting to imagine mobile life. For example, Changhong's Kai Ke TV has a cross-screen traversal function. By installing App interactive software, mobile phones, PCs, etc. are synchronized across the platform, directly across the TV, enhancing the user's operational interface, and effectively tandem the user's debris. Time, complete the user's operating experience.

Interaction; new television explosions

To gold, it's better to get fingers that can turn gold into gold. The TV touch screen reflects the change in the mindset of color TV manufacturers, but it does not mean that previously unexperienced brands will be able to leap into the field of smart TV. TV manufacturers only have to dig deeper into the connotation of the TV and fully internalize it to understand the real needs of consumers. While improving the display technology and improving the interactive operation experience, the products can be transformed from quantity to quality.

On the other hand, special capabilities also require dedicated team support, and color TV manufacturers also need to strengthen their own product R&D capabilities. For example, setting up an interactive department that specializes in responding to consumer demand feedback, setting up internal reform institutions, and fostering their own Internet strength may also be a good strategy.

Related industry sources said that the future of mobile Internet will undoubtedly become a key force in multi-screen interaction. At the same time, under the guidance of multi-screen interactive concepts, video games and online video and television platforms will bring new opportunities for the development of traditional television. Through multi-screen linkage to achieve cross-network acquisition of Internet users' behavior data, it will be more conducive to the accurate multi-screen video site delivery. Believe that in the future under the guidance of multi-screen interactive ideas, more emerging products with multi-screen interactive features will appear in the lives of consumers.