Recently, Skyworth fired the first shot of an oled TV price cut: From the early morning of March 10th, the 55-inch oled TV price will be lowered by 3,000 yuan and the retail price will drop by more than 20%. Peng Jin, Vice President of Skyworth Group's color TV division, told the China Electronics News reporter that this is only the first wave of oled TV sales. Skyworth will also introduce more oled TV products adopting new technologies and new specifications this year to provide users with better Experience. According to Peng Jin, the goal of Skyworth's oled TV this year is 200,000 units. Can Skyworth accomplish this year's goal? The sharp price cuts of 55-inch oled TVs can really shake up the development of the oled TV market?
Oled TV cut prices for the first time as China's first TV manufacturers to deploy oled TV market, Skyworth has been firmly oled TV technology line. Recently, in order to further promote the development of oled TV, Skyworth began to reduce the price of oled TV in an all-round way, hoping to further stimulate the development of oled TV market.
Liu Yizhi, who will be promoted to Skyworth Group chief executive on April 1, stated: “From the perspective of the industry chain, oled product technology maturity, and market recognition, this year's erupted television conditions are basically available. If you still owe a single east wind, it should be loosening the price. "For this reason, Skyworth will be the first to lower the price of oled TV. Taking Skyworth's 55-inch s9-ioled TV as an example, the price will drop from the previous 13,999 yuan to 10,999 yuan, a drop of more than 20%.
Since the launch of oled TV, it has been positioning the high-end market, which is the first time a large-scale price reduction. Peng Xiandong, general manager of China Unicom Black Power Division, analyzed with the China Electronics News reporter that the oled price was still relatively high. The average price of 55-inch oled TVs was about 1.3 million yuan, but the average price of domestic 55-inch LCD TVs was only 4,000. Around Yuan, the price difference is large, leaving many consumers discouraged. Oled panel prices will fall by 15% this year. Skyworth will then absorb part of the cost pressure and reduce the price of oled TV, which will further promote the market. According to Zhong Yikang’s forecast, the total sales of oled TV in the Chinese market last year was about 40,000 units, which is expected to increase to about 180,000 units this year. Sales volume will increase significantly compared to 2016.
As a color TV product adopting new display technology, oled TV has many advantages, but it has been difficult to achieve a large-scale breakthrough in sales volume since its launch. Peng Jin said that oled is a display technology revolution, when the LCD from the emergence of mainstream prices into the use of six or seven years, compared with lcd, now the promotion process of oled TV has been relatively fast, to be confident that oled TV sales.
Inspire 55-inch Market Demand It is worth noting that Skyworth's price-decreasing Oled TV is a 55-inch product. From the market point of view, 55-inch TVs are increasingly favored. On the one hand, the average size of color TV continues to increase, and 55-inch TVs have become the mainstream of consumption. On the other hand, with the production of multiple 8.5-generation lines in China, 55-inch panels can be cut more efficiently. In this case, Sino-Iceon data showed that the 55-inch TV became the champion of market sales in 2016. Not only that, in 2017 almost all color TV brands will participate in the market competition of 55-inch TV, its market share is expected to increase to 26.2%. So, this year's 55-inch oled TV prices have been significantly reduced, will it inspire new market demand?
Wang Xiaoyu, research director of Ovid Cloud Network Display Industry Chain, told the China Electronics News reporter that the 55-inch TV is now the most popular television size in the living room. Skyworth’s price cut will further increase the proportion of oled TV. With the release of terminal demand, it is believed that panel makers will be more willing to invest more resources in the production and development of oled panels, thereby further reducing the cost of oled panels. This will form a positive cycle.
It is worth noting that at present, there are only lgd panel suppliers oled, its mass production capacity determines the development of oled TV. In order to increase the supply of oled TV panels, this year lgd will further increase the yield rate, and will also expand the scale of the production line to ease the tight supply of oled panels. According to Peng Xiandong, lgd produced about 8.7 million oled panels globally last year, and this year it plans to reach 17 million, which will double growth.
It is worth noting that, in addition to lg, Skyworth and other manufacturers further increase the oled TV layout, Sony finally no longer cling to the liquid crystal field and switch to oled, this year Sony formally joined the oled TV camp, let oled camp in addition to lg, Skyworth and Konka, but also There is an important force. Under the strong promotion of upstream and downstream manufacturers, oled TV is expected to usher in the spring of development.
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LCD Display Module
High resolution
In order to realize a large-area high-resolution Liquid Crystal Display, it is usually necessary to use low-impedance metal materials, high-performance switching elements, and high-precision processing techniques. Aluminum is the most researched and used material for making TFT buses with low-impedance metals. By solving the problems of easy formation of hillocks, chemical corrosion and oxidation of aluminum, alloy methods (such as Al-Cu, Al-Si, Al-Nd and Al-Ti, etc.) and interlayer methods (such as Mo/Al/Mo) have been reported successively. , Cr/Al/Cr and Ti/Al/Ti, etc.), the alloy method is relatively simple in process, but the material has a higher resistivity. In May 1998, IBM developed a 16.3-inch ultra-high resolution (200ppi) a-Si TFT Display using Al-Nd alloy as the gate electrode, and mass production has been achieved. In April 1999, Toshiba introduced the 20.8-inch 16-SVGA (3, 200 × 2, 400) a-Si TFT-LCD, which can be said to represent the highest level of a-Si TFT-LCD in terms of high resolution and high capacity. .
According to Display Search in the third quarter of 2011, the global flat panel display research report "QuarterlyWorldw ide Flat Pane l Dis play Fore cas t Re port" pointed out that the average pixels per inch (ppi) in large-size LCD panels (>9.1 inches) ) Will grow from 88ppi in 2010 to 98ppi in 2015. The ppi of small and medium-sized LCD panels (<9.0 inches) will grow from 180ppi to 300ppi in the same period. With the rise of smart phones, mobile phones will be the most obvious application product for ppi's growth.
Another important way to realize high-resolution liquid crystal display is to develop LT p-Si TFT technology. The resolution of published p-SiTFT-LCD products is generally around 200ppi. Compared with a-Si TFT-LCD, LT p-Si TFT-LCD has a smaller volume of thin film transistors and storage capacitors. Therefore, it has a larger penetration area per inch, resulting in a brighter display. , And save more power. When the market demands higher ppi, low-temperature polysilicon (LTPS) technology becomes the best choice for manufacturing high-resolution thin-film transistor liquid crystal displays.
Contrast
The control ICs, filters and oriented films used in LCD manufacturing are related to the contrast of the panel. For general users, a contrast ratio of 350:1 is sufficient, but such contrast in the professional field does not satisfy users. Demand. Compared with CRT monitors easily reaching 500:1 or even higher contrast, only high-end LCD monitors can achieve this level. The first-tier LCD monitors on the market, such as Samsung, Asus, LG, etc., can reach a contrast ratio of 1000:1. However, because the contrast is difficult to accurately measure with instruments, you have to go and see it yourself when you pick it.
Tip: Contrast is very important. It can be said that the selection of LCD is a more important indicator than bright spots. When you understand that your customers buy LCDs for entertainment and watching DVDs, you can emphasize that contrast is more important than no dead pixels. We When watching streaming media, the brightness of the source is generally not large, but to see the contrast of light and dark in the scene of the character, the texture change from gray to black hair must be shown by the level of contrast. The 256-level grayscale in the test software In the test, more small gray grids can be seen clearly when looking up, which means that the contrast is better!a
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