Samsung seeks new power: develop all areas except smart car casings
According to South Korea’s “Central Daily News†reported on December 10, Samsung announced that it will re-enter the automotive field. This is the aftermath of the 2000 foreign exchange crisis that has caused Samsung to sell the Samsung car to Renault and exit the car market for 15 years.
Samsung Electronics said on December 9 that it has reorganized a new Denso business group and appointed Vice President Park Chung-soo as the new business team leader. In other words, in the existing three major growth drivers of semiconductors, smart phones, and home appliances, "smart cars" have been added.
Samsung: Develop all areas except smart car casings
Samsung regards smart cars as a new development project in the future. In order to promote the business, Samsung has always cooperated with Samsung Electronics (systems, semiconductors), Samsung SDI (batteries), Samsung Electronics (cameras and other components), and Samsung Display (display). Get ready to work. For example, Samsung Electronics' semiconductor technology can be utilized in an autonomous vehicle that requires a tip motion recognition device such as a sensor. It is expected that in the future, Samsung will compete with Google and Apple in the field of self-driving cars that judge the road ahead. A Samsung official who asked for anonymity explained, "In addition to the shells needed to make smart cars, Samsung will formally participate in all other projects needed to advance the smart car field."
Samsung Electronics said, "We have decided to focus on ensuring the power of the Denso business in the short term. We will focus on information entertainment and auto-driving, such as media players and navigation, and will continue to strengthen our cooperation with subsidiaries. Cooperation".
The Denso business group is directly under the authority of the vice president of Samsung Electronics (63-year-old), who is responsible for semiconductor and display components, and its weight is evident. Vice President Park Chung-soo, who was actually in charge of the business, was sent to the Samsung Motors, which was established in 1995 by the president of Samsung Electronics Li Jianxi (73), and is considered to be the most suitable person in charge of car projects within Samsung. Samsung SDI, which is responsible for electric vehicle batteries, has also set up a new battery material center to improve the competitiveness of automotive batteries.
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